University
of Washington
Geography 350:
Marketing
and
Retail
Geographies
5 credits; Writing intensive
Spring Quarter 2011
COURSE SYNOPSIS
Geography 350 is an introductory course in the geography of retailing
and consumer behavior. The focus will be on methods of analyzing market
areas at multiple scales. In addition, students will review work in the
cultural-geographic interpretation of retailing and marketing.
Empirical examples will focus on the US and UK, but additional
international information will be included.
INSTRUCTOR, TIMES, and
PLACES
Professor
JW
Harrington, Geography,
University
of
Washington
Office: 416C Smith Hall
Office Hours: Tuesdays and Thursdays 1:30-2:30pm, and by appointment
Contact: jwh@u.washington.edu; 206-616-3821
Class Meetings: Tuesdays and Thursdays, 9:30-11:20 a.m.
Anderson
Hall, Room 008
STUDENT
LEARNING
OBJECTIVES
By the end of the course, a successful student will be able to:
• understand basic methods of trade area analysis, spatial competition,
and store siting;
• use basic methods of trade area analysis, spatial
competition, or store siting in a self-designed project;
• identify and use data sources that help in retail location analysis;
• interpret retail spaces and patterns from political and experiential
perspectives;
• suggest implications of innovation and consolidation trends in
retailing;
• describe some implications of e-commerce for the retail sectors.
ASSIGNMENTS
Reading will
include selected chapters from the following sources:
Dunne
|
Dunne,
P.M.,
Lusch,
R.F.,
and
Griffith,
D.A.
2002.
Ch.7,
Market
selection
and
retail
location
analysis,
in Retailing,
4th
ed.
Mason,
OH: South-Western. |
packet
at
U
Bookstore
|
| J&S |
Jones,
K.
and
Simmons,
J.
1990. The Retail
Environment. London: Routledge. |
packet
at
U
Bookstore |
| L&W |
Levy,
M.
and
Weitz,
B.
1998.
Ch.9,
Site
selection,
in Retailing
Management, 3rd ed.
Boston: Irwin McGraw-Hill. |
packet
at
U
Bookstore |
| T&D |
Thrall,
G.I.
and
del
Valle,
J.C.
1996.
William
Applebaum:
father
of
marketing
geography. GeoInfoSystems
6
(Sept.): 50-54. |
e-reserve |
W&S
|
Warf,
B.
and
Chapman,
T.
2006.
Cathedrals
of
consumption.
Ch.
12
in Wal-Mart World,
ed.
by
S.D.
Brunn. New York: Routledge.
|
packet
at
U
Bookstore |
We'll also read specific articles from academic and trade journals,
cited in the Schedule below; these are either linked via the
public internet or are are available through UW
Libraries
online.
Students will develop and write on a research project (from a list of
topics) relating to retail
analysis or interpretation (including identifying information sources
and analytic methods). The order of magnitude of the draft and
final papers is 2500 words. Follow the style
guide for the preferred method of citation (the CSE style)
which
is
also
used
in
this
syllabus,
above
and
at
the
end),
and
notes
about
spelling,
grammar, and syntax pitfalls. See the UW Libraries' resource
site for this course.
There will be occasional in-class activities (more than the two
explicitly mentioned in the Schedule), with some graded output, and two in-class
tests.
GRADING
Grading assignments.
Each
assignment
will
be
graded
on
a
percentage
basis.
Content,
clarity,
writing,
and
format
all
count in the grading of the assignments:
see the instructor's more explicit statement about grading research papers. Be
especially careful about plagiarism:
more
than
three
words
in
the
order
you
read
them
somewhere
else
(including
on
the
WWW, including my own lecture notes) must be set off
in quotation marks and given a full citation.
Late assignments.
Assignments are due at the beginning of the specified class period; 20%
of the assignment's value will be deduced for material submitted after
the specified class but by the following class period; 50% of the
assignment's value will be deducted for material submitted later than
this, until 5:00 p.m. Tuesday 7 June.
Final grades. The
final grade for the course will be calculated as follows. Each graded
item can contribute up to a specified number of points toward the
quarter's total that can equal up to 100 points. Each student’s final
grade reflects the number of these 100 points the student has earned
during the quarter.
Schedule
of
Assignments
and
Points
Brief statement of
purpose
|
5
points |
Occasional in-class
activities
|
10
points
|
| Two tests @ 25
points each |
50
points |
Research paper
(proposal @ 5; draft @ 10; final @ 20)
|
35
points
|
Total
|
100
points
|
Total scores (on a scale of 0 - 100) will translate into final grades (on a scale of 0.0 -
4.0) approximately according to the scale below: the instructor may be
more lenient than this.
Schedule of
Points and Grades
TOTAL SCORE
|
FINAL GRADE
|
90-100 points
|
3.6 - 4.0
|
75- 89 points
|
2.5 - 3.5
|
60- 74 points
|
1.5 - 2.4
|
50- 59 points
|
0.7 - 1.4
|
0- 50 points
|
0.0
|
Incomplete work. [From the University
Registrar's
website] A grade of “I” (Incomplete) is given
only when the student has been in attendance and has done satisfactory
work until within two weeks of the end of the quarter and has furnished
proof satisfactory to the instructor that the work cannot be completed
because of illness or other circumstances beyond the student's control.
To obtain credit for the course, an undergraduate student must convert
an Incomplete into a passing grade no later than the last day of the
next quarter. The student should never reregister for the course as a
means of removing the Incomplete. An Incomplete grade not made up by
the end of the next quarter is converted to the grade of 0.0 by the
Registrar unless the instructor has indicated, when assigning the
Incomplete grade, that a grade other than 0.0 should be recorded if the
incomplete work is not completed. The original Incomplete grade is not
removed from the permanent record.
SCHEDULE
(numbers in the
"Readings" column refer to pages unless marked "Ch." for chapters)
Basker, E. 2007. The
causes
and
consequences
of
Wal-Mart’s
growth. J. of Eonomic
Perspectives 21(3): 177-198. Access this through UW
Libraries
e-journals.
Bowen, J.T. 2008.
Moving places: the geography of warehousing in the US. J. of Transport Geography 16:
379-87. Access this through UW
Libraries
e-journals.
Forman, C., Ghose, A., and Goldfarb, A. 2009. Competition between local and electronic
markets: how the benefit of
buying online depends on where you live. Management Science 55(1):
47-57. Access this through UW
Libraries
e-journals.
Goss, J. 1993. The magic of the mall: an analysis of form,
function, and meaning in the contemporary retail built
environment. Annals of the
Assoc. of Amer. Geogr. 83(1): 18-47. Access this through UW
Libraries
e-journals.
Graff, T.O. 1998. The
locations
of
Wal-Mart
and
Kmart
Supercenters:
Contrasting
Corporate
Strategies. The Professional
Geographer 50(1): 46-57. Access this through UW
Libraries
e-journals.
Lowe, M. 2002. Commentary:
Taking
economic
and
cultural
geographies
seriously. Tijdschrift
voor Economische en Sociale
Geografie 93(1):
5-7. Access this through UW
Libraries
e-journals.
Maruca, R.F., et al. 1999.
Retailing:
Confronting the
challenges that face bricks-and-mortar stores. Harvard Business Review 77(4):
159-168. Access this through UW
Libraries
e-journals.
Pearce, J., Blakely, T.,
Witten, K., and Bartie, P. 2007. Neighborhood deprivation
and access to fast-food retailing: a national study. Amer. J. of Preventive Medicine
32(5): 375-82. Access this through UW
Libraries
e-journals.
Rigby, D.K. and Vishwanath, V. 2006. Localization:
The
revolution
in
consumer
markets. Harvard
Business
Review 84(4):
82-92. Access this through UW
Libraries
e-journals.
Sharp, B. and Dawes, J. 2001.
What is
differentiation and
how does it work? J. of Marketing
Management 17 (7-8): 739-759. Access this through UW
Libraries
e-journals.
Wang, S. 2009.
Foreign retailers in post-WTO China: stories of success and
setbacks. Asia-Pacific
Business Review 15(1): 59-77. Access this through UW
Libraries
e-journals.
Wrigley, N. 2002. Transforming
the
corporate
landscape
of
US
food
retailing:
market
power,
financial
re-engineering
and
regulation. Tijdschrift voor Economische
en Sociale Geografie 93(1): 62-82. Access this through UW
Libraries
e-journals.
Wrigley, N. and Marston, S.A. 2002. Guest editorial. Tijdschrift voor Economische en
Sociale Geografie
93(1): 3-4. Access this through UW
Libraries
e-journals.
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