5 credits; Writing intensive
Spring Quarter 2011
Geography 350 is an introductory course in the geography of retailing
and consumer behavior. The focus will be on methods of analyzing market
areas at multiple scales. In addition, students will review work in the
cultural-geographic interpretation of retailing and marketing.
Empirical examples will focus on the US and UK, but additional
international information will be included.
INSTRUCTOR, TIMES, and
Office: 416C Smith Hall
Office Hours: Tuesdays and Thursdays 1:30-2:30pm, and by appointment
Contact: firstname.lastname@example.org; 206-616-3821
Class Meetings: Tuesdays and Thursdays, 9:30-11:20 a.m.
Hall, Room 008
By the end of the course, a successful student will be able to:
• understand basic methods of trade area analysis, spatial competition,
and store siting;
• use basic methods of trade area analysis, spatial
competition, or store siting in a self-designed project;
• identify and use data sources that help in retail location analysis;
• interpret retail spaces and patterns from political and experiential
• suggest implications of innovation and consolidation trends in
• describe some implications of e-commerce for the retail sectors.
include selected chapters from the following sources:
We'll also read specific articles from academic and trade journals,
cited in the Schedule below; these are either linked via the
public internet or are are available through UW
1990. The Retail
Environment. London: Routledge.
Management, 3rd ed.
Boston: Irwin McGraw-Hill.
in Wal-Mart World,
Brunn. New York: Routledge.
Students will develop and write on a research project (from a list of
topics) relating to retail
analysis or interpretation (including identifying information sources
and analytic methods). The order of magnitude of the draft and
final papers is 2500 words. Follow the style
guide for the preferred method of citation (the CSE style)
grammar, and syntax pitfalls. See the UW Libraries' resource
site for this course.
There will be occasional in-class activities (more than the two
explicitly mentioned in the Schedule), with some graded output, and two in-class
count in the grading of the assignments:
see the instructor's more explicit statement about grading research papers. Be
especially careful about plagiarism:
WWW, including my own lecture notes) must be set off
in quotation marks and given a full citation.
Assignments are due at the beginning of the specified class period; 20%
of the assignment's value will be deduced for material submitted after
the specified class but by the following class period; 50% of the
assignment's value will be deducted for material submitted later than
this, until 5:00 p.m. Tuesday 7 June.
Final grades. The
final grade for the course will be calculated as follows. Each graded
item can contribute up to a specified number of points toward the
quarter's total that can equal up to 100 points. Each student’s final
grade reflects the number of these 100 points the student has earned
during the quarter.
|Brief statement of
|Two tests @ 25
(proposal @ 5; draft @ 10; final @ 20)
Total scores (on a scale of 0 - 100) will translate into final grades (on a scale of 0.0 -
4.0) approximately according to the scale below: the instructor may be
more lenient than this.
Points and Grades
|3.6 - 4.0
|75- 89 points
|2.5 - 3.5
|60- 74 points
|1.5 - 2.4
|50- 59 points
|0.7 - 1.4
| 0- 50 points
Incomplete work. [From the University
website] A grade of “I” (Incomplete) is given
only when the student has been in attendance and has done satisfactory
work until within two weeks of the end of the quarter and has furnished
proof satisfactory to the instructor that the work cannot be completed
because of illness or other circumstances beyond the student's control.
To obtain credit for the course, an undergraduate student must convert
an Incomplete into a passing grade no later than the last day of the
next quarter. The student should never reregister for the course as a
means of removing the Incomplete. An Incomplete grade not made up by
the end of the next quarter is converted to the grade of 0.0 by the
Registrar unless the instructor has indicated, when assigning the
Incomplete grade, that a grade other than 0.0 should be recorded if the
incomplete work is not completed. The original Incomplete grade is not
removed from the permanent record.
(numbers in the
"Readings" column refer to pages unless marked "Ch." for chapters)
Basker, E. 2007. The
growth. J. of Eonomic
Perspectives 21(3): 177-198. Access this through UW
Bowen, J.T. 2008.
Moving places: the geography of warehousing in the US. J. of Transport Geography 16:
379-87. Access this through UW
Forman, C., Ghose, A., and Goldfarb, A. 2009. Competition between local and electronic
markets: how the benefit of
buying online depends on where you live. Management Science 55(1):
47-57. Access this through UW
Goss, J. 1993. The magic of the mall: an analysis of form,
function, and meaning in the contemporary retail built
environment. Annals of the
Assoc. of Amer. Geogr. 83(1): 18-47. Access this through UW
Graff, T.O. 1998. The
Strategies. The Professional
Geographer 50(1): 46-57. Access this through UW
Lowe, M. 2002. Commentary:
voor Economische en Sociale
5-7. Access this through UW
Maruca, R.F., et al. 1999.
challenges that face bricks-and-mortar stores. Harvard Business Review 77(4):
159-168. Access this through UW
Pearce, J., Blakely, T.,
Witten, K., and Bartie, P. 2007. Neighborhood deprivation
and access to fast-food retailing: a national study. Amer. J. of Preventive Medicine
32(5): 375-82. Access this through UW
Rigby, D.K. and Vishwanath, V. 2006. Localization:
82-92. Access this through UW
Sharp, B. and Dawes, J. 2001.
how does it work? J. of Marketing
Management 17 (7-8): 739-759. Access this through UW
Wang, S. 2009.
Foreign retailers in post-WTO China: stories of success and
Business Review 15(1): 59-77. Access this through UW
Wrigley, N. 2002. Transforming
regulation. Tijdschrift voor Economische
en Sociale Geografie 93(1): 62-82. Access this through UW
Wrigley, N. and Marston, S.A. 2002. Guest editorial. Tijdschrift voor Economische en
93(1): 3-4. Access this through UW