University
of
Washington
E-Retail:
questions from the reading and in-class discussions
1. How
does e-tailing complement in-store retailing,
from the consumer's
perspective? For what purposes and under
what circumstances do consumers seem to prefer one to the other?
What influences your decision to make internet purchases vs. in-store
purchases?
2. What did Forman et al. discover
about
consumers’ preferences for internet vs. in-store purchasing?
3. How is
internet retailing different from brinks-and-mortar retailing?
4. What characteristics soes internet
retailing share with bricks-and-mortar retailing?
5. If a retailer
engages in both forms of selling, how can they complement
each other?
[Think of each of the elements
of marketing (place, placement, product mix, pricing,
promotion, distribution)]
6. If a retailer
wants to focus on one or the other,
how should it try to
compete successfully with similar retailers offering products through
the other
medium?
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