University of Washington
Geography
350
GIS for retailing
Questions
for the readings on GIS:
1. What
does "GIS" stand for?
2. Define
GIS (using more than the three words implied by the initials).
3. How
can GIS be used in "site comparisons" (i.e., the analog method)?
4. How
can GIS be used in "customer profiling"? Note the relationship
between what the ESRI book refers to as customer profiling and what we
have used as geodemographic analysis.
5. Skim all five of the
case studies ("food producers," "the Huff model," "Federated Department
Stores," "Coinstar," and "self-storage site location"). Study one
of them sufficiently to be able to describe what data were needed, what
types of areas and subareas were defined, and what questions were posed
and solved.
copyright
James W. Harrington, Jr.
revised 14 April 2011
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