GIS for retailing

Questions for the readings on GIS:

1. What does "GIS" stand for?

2. Define GIS (using more than the three words implied by the initials).

3. How can GIS be used in "site comparisons" (i.e., the analog method)?

4. How can GIS be used in "customer profiling"? Note the relationship between what the ESRI book refers to as customer profiling and what we have used as geodemographic analysis.

5. Skim all five of the case studies ("food producers," "the Huff model," "Federated Department Stores," "Coinstar," and "self-storage site location"). Study one of them sufficiently to be able to describe what data were needed, what types of areas and subareas were defined, and what questions were posed and solved.