University
of Washington
Geography
350
Internationalization of
Retailing
We can view contemporary retailing as "bringing the world to
consumers."
What are the methods and the
implications of
Western retailers' bringing the world to consumers in countries where
many of the products are made -- their expansion into Japan, Korea,
China, and SE Asia?
Use the Wang
reading to answer this question:
How does
(a) national (e.g., in China) and local regulation of the location,
competition, and owenership of retailing affect
(b) the concentration, location, operation, and success of
foreign-owned retailiers?
For example, how does
government regulation vary across China? What effect has that had
on the actions of international retailers?
In class: What are the "Push
factors" vs. "Pull factors"
that have drawn Western retailers into new national markets?
Wang suggests two key dimesions of
success for a retailer:
- market penetration and
- financial performance.
- How are they related?
- How does he relate these two dimensions to
develop four stages of retail companies' international expansion?
In class: What are some strategic differences in the international expansion practices of
Western vs. Japanese vs. SE Asian retailers?
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