University
of
Washington
New
retail geography
1) Reflects new developments
in the study of economic geography:
beyond the neoclassical assumptions of short-run profit maximization by
firms and of utility maximization by consumers, to considerations of:
Long-run
corporate strategy
Capital
and finance
Institutions: long-lasting norms and requirements that shape
social and economic behavior (c.f. "regulation")
Labor
in retailing
Consumer
behavior
2) Reflects new
developments
in the study of cultural geography:
beyond the comparison and interactions of traditional cultures across
space, to considerations of:
Consumption
as a cultural artifact
Varied
cultures within a nation (class, gender and gender orientation,
ethnicity, age)
Consumption
as a political statement
Corporate/capitalist
influence
on culture
3) How can we use
these studies?
SOURCES
Crang, P. and
Malbon, B. 1996. Consuming
geographies:
a review essay. Transactions
of
the Institute of British Geographers 21(4): 704-711.
Lowe, M. and
Wrigley, N. The ‘continuously morphing’
retail TNC during market entry: interpreting Tesco’s expansion into the
United
States. Economic Geography
86(4): 381-408.
Marston, S.A.
and
Modarres, A. 2002. Flexible
retailing:
Gap Inc. and the multiple
spaces of shopping in the United States. Tijdschrift voor Economische en
Sociale Geograpfie 93(1): 83-99.
Murphy, A. 2002. The
emergence of online food retailing: a
stakeholder perspective. Tijdschrift
voor
Economische
en Sociale Geograpfie 93(1): 47-61.
Wrigley, N.
and
Lowe, M. eds. 1996. Retailing,
Consumption and Capital: Towards the New Retail Geography. Harlow, England: Longman.
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