Press Kit Assignment--125 Points
You've just been hired by the communications department of a consumer products manufacturer who has just developed an innovative new product introduction. Your boss calls you in, describes the product to you, and tells you he's handing the ball off to you and wants to see how well you can run with it. He wants you to prepare a press kit that will be released to the media as part of a massive strategic marketing campaign.Choose a fantasy product of your own creation and develop a press kit for it. Information about what goes into a press kit will be presented in the next week. A cover letter, press release, and at least two other items—(e.g., a brochure, a backgrounder, biography, a short feature article, etc.) are required at a minimum. There is a minimum number of “points” that you have to reach in order to have an acceptable project, and I’ll lay out how the point system works in class by showing you examples.
I’ll be showing you examples of good and bad kits that I have come across, and I’ll be giving out several examples of press releases and describing in detail the strategy for developing a news story.
• It is due on date indicated on the syllabus.
• You can work either alone or with one other person on this project.
• You can do a press kit that relates to your business plan idea
• If you have another idea that doesn’t fit what I’ve described above, tell me about it.
• Have fun with this. Give it some style and imagination.
Here are some models for you to use for the cover letter and news release:
Turtle Productions Cover Letter