B.A. in Economics (with honors), June 2001
Northwestern University, Evanston, Illinois

2018 to present - Marion B. Ingersoll Professor in Marketing
2016 to 2018 - Marion B. Ingersoll Associate Professor in Marketing
2012 to 2016 – Michael G. Foster Faculty Fellow, Associate Professor in Marketing
2011 to 2012 – Michael G. Foster Faculty Fellow, Assistant Professor in Marketing
2006 to 2011 – Assistant Professor in Marketing
     Foster School of Business, University of Washington

• Associate Editor, Management Science, 2019-present
• Associate Editor, Decision Sciences, 2017-present
  
• Senior Editor, Production and Operations Management 2013-present
  
• Editorial Review Board member for Marketing Science, 2011-present
  
• Associate Editor, Quantitative Marketing and Economics, 2017
  

1. Ertekin, N., J. Shulman, H. Chen (2019) "On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing" Marketing Science, 38(2) 317-342.
2. Geng, X. and J. Shulman (2019) "Does it Pay to Shroud In-App Purchase Prices" Information Systems Research,30(3) 856-871.
3. Fazli, A., A. Sayedi, J. Shulman (2018) "The Effects of Autoscaling in Cloud Computing" Management Science, 64(11) 5149-5163.
   
4. Fazli, A., J. Shulman (2018) "Implications of Market Spillovers" Management Science, 64(11)4996-5013.
5. Caldieraro, F., Z. Zhang, M. Cunha, J. Shulman (2018) "An Empirical Examination of Strategic Information Transmission in Peer-to-Peer Lending Markets" Journal of Marketing, 82(2) 42-63.
6. Sayedi, A., J. Shulman (2017) "Strategic Compliments in Sales" Quantitative Marketing & Economics 15(1) 57-84.
7. Shulman, J., M. Cunha, J. Saint Clair (2015) "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence" Marketing Science, 34(4) 590-605.
8. Geng, X., J. Shulman (2015) "How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing" Production & Operations Management Journal, 24(12) 1870-1882.
9. Shulman, J. (2014) " "Product Diversion to a Direct Competitor," Marketing Science, 33(3) 422-436.
10. Shulman, J., X. Geng. (2013) “Add-On Pricing by Asymmetric Firms," Management Science, 59(4) 899-917.
11. Shulman, J., A. Coughlan, and R. Savaskan (2011) “Managing Consumer Returns in a Competitive Environment” Management Science, 57 (2) 347-362.
    
12. Cunha, M. and J. Shulman (2011) “Assimilation and Contrast in Price Evaluations,” Journal of Consumer Research, 37 (5) 822-835.
    
13. Shulman, J., A. Coughlan, and R. Savaskan (2010) “Optimal Reverse Channel Structure for Consumer Product Returns,” Marketing Science, 29 (6) 1071-1085. Download Technical Appendix.
    
14. Shulman, J., A. Coughlan, and R. Savaskan (2009) “Optimal Restocking Fees and Information Provision in an Integrated Supply-Demand Model of Product Returns,” Manufacturing and Service Operations Management, 11(4) 577-594. Download Technical Appendix.
    
15. Shulman, J. and A. Coughlan (2007) “Used Goods, Not Used Bads: Profitable Secondary Market Sales for a Durable Goods Channel,” Quantitative Marketing and Economics, 5 (2) 191-210. Download Technical Appendix
    

• Ofek, E., and J. Shulman. “AnswerDash.” Harvard Business School Teaching Note 517-058, October 2016.
• Ofek, E., and J. Shulman. “AnswerDash.” Harvard Business School Case 516-106, June 2016.
• Coughlan, A. and J. Shulman (2010) “Creating Superior Value by Managing the Marketing–Operations Management Interface,” in Kellogg on Marketing 2nd Ed. (pp. 392-408). Eds. A. Tybout and B. Calder. Hoboken, NJ: Wiley.
• Gebhardt, G., H. Nair, S.Narayanan, and J. Shulman (2003) “New Approaches for New Products: Summary of Proceedings,” Marketing Science Institute (MSI), Report No. 03-108.

• Producer and co-director of On the Brink, a feature-length documentary
  • Available streaming on PBS.org
  • Aired on Television on KCTS 9
  • Press coverage on King 5 tv, KUOW radio, KNKX radio, The Seattle Times, The Stranger, Crosscut, International Examiner, Seattle Channel, and Northwestern Magazine
  • Screened in cities coast-to-coast from Los Angeles to New York City
  • Notable Seattle screenings at Langston Hughes Performing Arts Institute, Northwest African American Museum, Neptune Theatre, Admiral Theatre, and Quincy Jones Performing Arts Center.
  • Academic screenings at Northwestern University, University of Washington, and Central Washington University
• Producer and host of Seattle Growth Podcast
  • Winner of CASE Gold Circle of Excellence Award from Council for Advancement and Support of Education, 2018
  • Notable press mentions in New York Times, USA Today, Financial Times, LA Times, Seattle Times, and local media outlets around the country
  • Over 100,000 downloads and reaired on local radio

• "Autoscaling in Cloud Computing and Market Entry"
  presented at University of Florida, September 2017
  presented at Stanford GSB, April 2017
  presented at Washington University in St. Louis, March 2017
  presented at Kellogg School of Management doctoral seminar, April 2016
  presented at Texas A&M, January 2016,
• "Regulating Illicit Markets with a Cross-Tariff"
  presented at the University of Minnesota Marketing Camp, April 2015
  presented at Emory University, April 2015
• “The Roles of Costs and Heterogeneous Price Sensitivity in Add-On Pricing” presented at University of Miami, November 2013.
• “Product Diversion to a Direct Competitor” presented at Haas School of Business, University of California at Berkeley. August 2013.
• “The Impact of Hidden Add-On Fees and Consumer Bounded Rationality” presented at Kenan-Flagler Business School, University of North Carolina, Chapel Hill. January 2011.
• “Assimilation and Contrast in Price Evaluations” presented in the Kellogg Attitudes Motivation and Processing series at the Kellogg School of Management, Northwestern University, April 2009.
• Durable Goods, Secondary Markets, and Product Returns: An Inside Look at the Research Process,”  Kellogg School of Management’s Marketing Models doctoral seminar, Northwestern University, Evanston, IL.  June 1, 2006 and April 28, 2008.

• CASE Gold Circle of Excellence Award, 2018
• Outstanding Senior Editor, Production and Operations Management, 2015
  
• Distinguished Service Award, Management Science, 2011, 2012, 2013, 2014, 2016, and 2017
  
• Top 20 Reviewer, International Journal of Industrial Organization, 2015
  
• AMA-Sheth Doctoral Consortium Faculty Fellow, 2014
  
• Undergraduate Faculty of the Year, Marketing & International Business, 2012
  
• Editorial Review Board of Marketing Science (January 2011 to present).
  
• Dean’s Junior Faculty Research Award, 2010.
  
• Meritorious Service Award, Management Science, 2010, 2015, and 2018.
  
• Instructor of the Quarter, Winter 2008 (chosen by Undergraduate Business Council)
  
• Nominated for Undergraduate Business Council’s Instructor of the Quarter, Winter 2007
  
• AMA Doctoral Consortium Fellow, Texas A&M College Station TX, June 2004

• KING 5 morning news, Seattle WA 1/9/2019 with Jake Whittenberg and Mimi Jung
• King 5 morning news , Seattle WA 11/14/2018 with Jake Whittenberg and Joyce Taylor
• Q13 Fox's Q It Up Sports, Seattle WA 6/19/2019 with Aaron Levine

• KOMO 4 evening news, Seattle 12/24/2019. Miller, Cole "'Disturbing' employee concerns reportedly found in Boeing documents."
• KOMO 4 evening news, Seattle 12/16/2019. Kostanich, Kara Renton locals, businesses anticipate economic impact from 737 MAX production shutdown."
• Q13 FOX evening news, Seattle 12/16/2019.
• KOMO 4 evening news, Seattle 12/11/2019. Kostanich, Kara Renton Businesses Feeling the Pain of Boeing's 737 MAX woes
• New Day Northwest with Margaret Larson, Seattle WA 6/4/2019 Documentary examines impact of gentrification in Seattle's Central District
• Q13 FOX evening news, Seattle 2/28/2019.
• Q13 FOX evening news, Seattle 2/14/2019. Romero, Nadia “Amazon Cancels HQ2 in NYC, so what does that mean for Seattle?
• PIX11 evening news, New York City 1/31/2019. Chan, Shirley “PIX11 takes exclusive look inside Amazon’s Seattle HQ before company comes to Queens.”
• KIRO 7 evening news, Seattle 11/14/2018. Johnson, Graham “Amazon HQ2 backlash builds in New York over subsidies.”
• KIRO 7 evening news, Seattle 11/5/2018. Grande, Alison reporting See the clip
• Q13 FOX evening news, Seattle 11/13/2018. Kim, Hana “Amazon says new HQ2 won’t change its commitment to Seattle.”
• KING 5 evening news, Seattle 4/13/2018. Brand, Natalie “Trump orders Postal Service audit after taking dig at Amazon.” https://www.king5.com/article/news/politics/trump-orders-postal-service-audit-after-taking-dig-at-amazon/281-538127994
• KDKA 2 evening news, Pittsburgh 1/18/2018. Highfield, David “Marketing Expert Warns of Downsides for City Where Amazon Chooses to Locate its HQ2.”
• KING 5 evening news, Seattle 9/12/2017. Graf, Heather “Analysts weigh in on what’s next for Seattle-based Nordstrom.”
• KING 5 evening news, Seattle 11/28/2017 Javier, Liza and Ryan Takeo “Microsoft plans major ‘Redmond Campus of the Future’ expansion”
• Q13 FOX evening news, Seattle 4/17/2017 “#SonicBoomDayencourages fans to voice support for return of NBA to Seattle.”

• Wharton Business Radio on Sirius XM, "Amazon HQ2 Update with Jeffrey Shulman and Tom Buerkle" . January 18, 2018.
• 950 KJR with Dave "Softy" Mahler. May 30, 2017.
• 950 KJR Seattle with Dave "Softey" Mahler. February 24, 2017.

• Malcom, Kim (June 7, 2019) "Black flight is not the end of Seattle's Central District's diversity story. "On The Brink" highlights those who are working hard to keep it that way."KUOW Seattle
• Alicea, Simone (April 4, 2019) “Analysis: Are Amazon’s Bellevue plans really all about Seattle?” KNKX Seattle WA
• Alicea, Simone (May 3, 2018) “Amazon Pauses Development in Downtown Seattle as Council Considers ‘Head Tax’” KNKX Seattle WA
• Banwell, Katherine (October 26, 2017) “ ‘You feel lost and alone’: Capturing the personal stories of Seattle displacement.” KUOW Seattle WA
• Takeo, Ryan (September 18, 2017) “Expert: Talk to Seattleites before applying for Amazon HQ2” KING 5’s The Sound Podcast.
• Glasgow, Tom (February 10, 2017) “How the potential return of the Supersonics could impact Seattle.” KOMO Radio, Seattle WA
• Weisbaum, Herb (October 13, 2016) KOMO Radio mid-day news, Seattle WA.
• Bishop, Todd (August 6, 2016) “Seattle’s Growth Challenges and More” Geekwire Radio aired on KIRO RADIO 97.3 FM, Seattle WA

• Quoted in national outlets such as the New York Times, Financial Times, USA Today, The Guardian, and Chronicle of Higher Education
• Quoted in local outlets around the country such as amNew York, Crain's New York Business, The Mercury News (San Jose, CA), Los Angeles Times, Atlanta Journal-Constitution, and Pittsburgh Post-Gazette
• Quoted in Seattle outlets such as Seattle Times, Seatle Met, Geekwire, Daily UW, and Seattle Magazine.

• “Implications of a Negative Market Spillover” Marketing Science Conference, Los Angeles, CA, June 2017
• “Implications of a Negative Market Spillover” POMS Annual Meeting, Seattle, WA, MAy 2017
• “Implications of a Negative Market Spillover” UW/UBC annual marketing conference, University of British Colubmia, Vancouver, BC. February 2017
• “The Effects of Autoscaling in Cloud Computing on Entrepreneurship.” INFORMS International Meeting, Honolulu, HI, June 2016.
• “The Effects of Autoscaling in Cloud Computing on Entrepreneurship.” UW Marketing Camp, Seattle, WA. May 2016
• "Economics of Compliments" Summer Institute for Competitive Strategy Conference (SICS) hosted by Haas School of Business, University of California, Berkeley, CA. July 2014.
• "Economics of Compliments" Marketing Science Conference, Emory University, Atlanta, GA. June 2014.
• “The Roles of Costs and Heterogeneous Price Sensitivity in Add-On Pricing” MSOM Conference, Seattle, WA. June 2014
• “Product Diversion to a Direct Competitor” Marketing Science Conference, Boston University, Boston, MA. June 2012.
• “The Impact of Hidden Add-On Fees and Consumer Bounded Rationality” Marketing Science Conference,Rice University, Houston, TX. June 2011.
• “The Prisoner’s Dilemma of Hidden Service Fees” UW/UBC annual marketing conference, University of Washington, Seattle, WA. June 2010.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” Summer Institute for Competitive Strategy Conference (SICS) hosted by Haas School of Business, University of California, Berkeley, CA. July 2009.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” Marketing Science Conference, University of British Columbia, Vancouver, BC. June 2008.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” UW/UBC annual marketing conference, University of Washington, Seattle, WA. May 2008.
• “Managing Consumer Returns in a Competitive Environment,” UW/UBC annual marketing conference, University of British Columbia, Vancouver, BC. May 2007.
• “Optimal Return Policies and Information Provision” Informs Annual Meeting, Pittsburgh, PA. November 2006.
• “The Double Whammy: Restrictive Returns Policies and Limited Information in a Competitive Environment,” Marketing Science Conference, University of Pittsburgh, Pittsburgh, PA. June 2006.
  
• “Optimal Product Returns Policies and Product Variety with Consumer Education,” Marketing Science Conference, Emory University, Atlanta, GA. June 2005.
• “Applying Marketing Principles to New Course and Curriculum Development,” 14th Annual Lilly Conference on College Teaching, Miami University, Oxford, OH. November, 2004.
• “Channel-Coordination for Durable Goods with Imperfect Secondary Markets,” Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June, 2004.

• Strategic Product Management, offering online in Hybrid MBA program, in MBA program, and in undergraduate program
• Pricing Strategies and Tactics, offered in MBA program and undergraduate program
• Entrepreneurial Marketing, offered in Masters in Entrepreneurship program
• Marketing Concepts, offered in undergraduate program
• Game Theory in Marketing, offered in PhD progam
• Analytical Models in Business-to-Business Marketing, offered online in ISBM Ph.D. Seminar Series, Penn State University
• Marketing Management, offered in Northwestern University's undergraduate program