B.A. in Economics (with honors), June 2001
Northwestern University, Evanston, Illinois

2016 to present - Marion B. Ingersoll Associate Professor in Marketing

2012 to 2016 – Michael G. Foster Faculty Fellow, Associate Professor in Marketing
2011 to 2012 – Michael G. Foster Faculty Fellow, Assistant Professor in Marketing
2006 to 2011 – Assistant Professor in Marketing
     Foster School of Business, University of Washington

1. Sayedi, A., J. Shulman (2016) "Strategic Compliments in Sales" Quantitative Marketing & Economics published online before print DOI: 10.1007/s11129-016-9177-2.
2. Shulman, J., M. Cunha, J. Saint Clair (2015) "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence" Marketing Science, 34(4) 590-605.
3. Geng, X., J. Shulman (2015) "How Costs and Heterogeneous Consumer Price Sensitivity Interact with Add-On Pricing" Production & Operations Management Journal, 24(12) 1870-1882.
4. Shulman, J. (2014) " "Product Diversion to a Direct Competitor," Marketing Science, 33(3) 422-436.
5. Shulman, J., X. Geng. (2013) “Add-On Pricing by Asymmetric Firms," Management Science, 59(4) 899-917.
6. Shulman, J., A. Coughlan, and R. Savaskan (2011) “Managing Consumer Returns in a Competitive Environment” Management Science, 57 (2) 347-362.
   
7. Cunha, M. and J. Shulman (2011) “Assimilation and Contrast in Price Evaluations,” Journal of Consumer Research, 37 (5) 822-835.
   
8. Shulman, J., A. Coughlan, and R. Savaskan (2010) “Optimal Reverse Channel Structure for Consumer Product Returns,” Marketing Science, 29 (6) 1071-1085. Download Technical Appendix.
   
9. Coughlan, A. and J. Shulman (2010) “Creating Superior Value by Managing the Marketing–Operations Management Interface,” in Kellogg on Marketing 2nd Ed. (pp. 392-408). Eds. A. Tybout and B. Calder. Hoboken, NJ: Wiley.      
   
10. Shulman, J., A. Coughlan, and R. Savaskan (2009) “Optimal Restocking Fees and Information Provision in an Integrated Supply-Demand Model of Product Returns,” Manufacturing and Service Operations Management, 11(4) 577-594. Download Technical Appendix.
    
11. Shulman, J. and A. Coughlan (2007) “Used Goods, Not Used Bads: Profitable Secondary Market Sales for a Durable Goods Channel,” Quantitative Marketing and Economics, 5 (2) 191-210. Download Technical Appendix
    
12. Gebhardt, G., H. Nair, S.Narayanan, and J. Shulman (2003) “New Approaches for New Products: Summary of Proceedings,” Marketing Science Institute (MSI), Report No. 03-108.

1. "The Effects of Autoscaling in Cloud Computing on Entrepreneurship" with Amir Fazli and Amin Sayedi
2. "Implications of a Negative Market Spillover" with Amir Fazli
3. "An Empirical Examination of Strategic Information Transmission in Peer-to-Peer Lending Markets" with Fabio Caldieraro, Marcus Cunha, and Jon Zhang
4. "On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing" with Necati Ertekin and Allan Chen

• “The Effects of Autoscaling in Cloud Computing on Entrepreneurship.” UW Marketing Camp, Seattle, WA. May 2016
• “The Effects of Autoscaling in Cloud Computing on Entrepreneurship.” INFORMS International Meeting, Honolulu, HI, June 2016.
• "Economics of Compliments"
Summer Institute for Competitive Strategy Conference (SICS) hosted by Haas School of Business, University of California, Berkeley, CA. July 2014.
• "Economics of Compliments" Marketing Science Conference, Emory University, Atlanta, GA. June 2014.
• “The Roles of Costs and Heterogeneous Price Sensitivity in Add-On Pricing” MSOM Conference, Seattle, WA. June 2014
• “Product Diversion to a Direct Competitor” Marketing Science Conference, Boston University, Boston, MA. June 2012.
• “The Impact of Hidden Add-On Fees and Consumer Bounded Rationality” Marketing Science Conference,Rice University, Houston, TX. June 2011.
• “The Prisoner’s Dilemma of Hidden Service Fees” UW/UBC annual marketing conference, University of Washington, Seattle, WA. June 2010.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” Summer Institute for Competitive Strategy Conference (SICS) hosted by Haas School of Business, University of California, Berkeley, CA. July 2009.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” Marketing Science Conference, University of British Columbia, Vancouver, BC. June 2008.
• “Optimal Reverse Channel Structure for Consumer Product Returns,” UW/UBC annual marketing conference, University of Washington, Seattle, WA. May 2008.
• “Managing Consumer Returns in a Competitive Environment,” UW/UBC annual marketing conference, University of British Columbia, Vancouver, BC. May 2007.
• “Optimal Return Policies and Information Provision” Informs Annual Meeting, Pittsburgh, PA. November 2006.
• “The Double Whammy: Restrictive Returns Policies and Limited Information in a Competitive Environment,” Marketing Science Conference, University of Pittsburgh, Pittsburgh, PA. June 2006.
  
• “Optimal Product Returns Policies and Product Variety with Consumer Education,” Marketing Science Conference, Emory University, Atlanta, GA. June 2005.
• “Applying Marketing Principles to New Course and Curriculum Development,” 14th Annual Lilly Conference on College Teaching, Miami University, Oxford, OH. November, 2004.
• “Channel-Coordination for Durable Goods with Imperfect Secondary Markets,” Marketing Science Conference, Erasmus University, Rotterdam, Netherlands, June, 2004.

• "Autoscaling in Cloud Computing and Market Entry" presented at Texas A&M, January 2016, presented at Kellogg School of Management doctoral seminar, April 2016
• "Regulating Illicit Markets with a Cross-Tariff" presented at the University of Minnesota Marketing Camp April 2015, presented at Emory University, April 2015
• “The Roles of Costs and Heterogeneous Price Sensitivity in Add-On Pricing” presented at University of Miami, November 2013.
• “Product Diversion to a Direct Competitor” presented at Haas School of Business, University of California at Berkeley. August 2013.
• “The Impact of Hidden Add-On Fees and Consumer Bounded Rationality” presented at Kenan-Flagler Business School, University of North Carolina, Chapel Hill. January 2011.
• “Assimilation and Contrast in Price Evaluations” presented in the Kellogg Attitudes Motivation and Processing series at the Kellogg School of Management, Northwestern University, April 2009.
• Durable Goods, Secondary Markets, and Product Returns: An Inside Look at the Research Process,”  Kellogg School of Management’s Marketing Models doctoral seminar, Northwestern University, Evanston, IL.  June 1, 2006 and April 28, 2008.