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Positions Held:
- Michael G. Foster School of Business, University of Washington
- Marion B. Ingersoll Professor of Marketing, 2021-current
- Founding Faculty Director, Master of Science in Business Analytics (MSBA) Program, 2018-2026
- Marion B. Ingersoll Professor, Associate Professor of Marketing, 2015-2021
- Associate Professor of Marketing, 2013-2015
- Assistant Professor of Marketing, 2011-2013
- Yale School of Management, Assistant Professor of Marketing, 2007-2011
- Amazon, Seattle
- Scholar, Analytics and Insights, 2022-2023
- McKinsey&Company, Associate, 1999-2003
Education:
- Ph.D., UCLA Anderson School of Management, 2007
- MBA, UCLA Anderson School of Management, 2003
- Dipl.rer.pol., Economics, Ruprecht-Karls-Universitaet Heidelberg, Germany, 1999
Specialties:
- Search Engine Marketing & Online Advertising
- Methodological: Bayesian Dynamics, Sparse Data, Response&Attribution Models
Selected Awards:
- 2026: Best in Track Paper for the Digital Marketing and Social Media track, AMA
- 2025: Outstanding Area Editor Award, International Journal of Research in Marketing (IJRM)
- 2022: Ph.D. Program Mentoring Award (UW Foster)
- 2020: Finalist, Long Term Impact Award, Marketing Science Institute (MSI)
- 2019: Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS)
- 2018: Lex N. Gamble Award for Excellence in Case Development and Curriculum Innovation (UW Foster)
- 2016: Winner, William F. O'Dell Award, American Marketing Association (AMA)
- 2016: Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS)
- 2013: Winner, Donald R. Lehmann Award, American Marketing Association (AMA)
- 2013: Finalist, Paul E. Green Award, American Marketing Association (AMA)
- 2013: Finalist, Frank M. Bass Award, Marketing Science Institute (MSI)
- 2012: Winner, Paul E. Green Award, American Marketing Association (AMA)
- 2012: Dean's Faculty Research Award (UW Foster)
- 2007: Finalist, Clayton Dissertation Proposal Competition, Markting Science Institute (MSI)
- 2007: Winner, Best Paper of the Conference Based on a Doctoral Dissertation, European Marketing Academy Conference (EMAC)
Selected Honors:
- 2020: MSI Scholars, Marketing Science Institute (MSI)
- 2015: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2011-2015), American Marketing Association (AMA)
- 2014: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2010-2014), American Marketing Association (AMA)
- 2013: MSI Young Scholar, Marketing Science Institute (MSI)
- 2013: Top 50 Scholars, Author Productivity in the Premier Marketing Journals (2009-2013), American Marketing Association (AMA)
- 2007: Fellow, Sheth Foundation Doctoral Consortium
Professional Activities:
- Area Editor: International Journal of Research in Marketing (IJRM)
- Member of the Editorial Board: Marketing Science, Journal of Marketing, International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), Journal of Retailing (JR), Journal of Interactive Marketing (JIM), Business Research (BuR)
