Papers available for download
"A Decision Framework
for Determining the Level of Monetary Incentive in Mail
Surveys," June 1995, with David Gautschi. (Download
pdf)
“Bridging Designs for Conjoint Analysis: The
Issue of Attribute Importance,” September 1997, with Pierre
Francois. (Download
pdf)
“Behavioral Segmentation for e-Tail Personalization,” June 2003
(Download
pdf)
Papers being revised, available on request
“Knowledge Redundancy and Market Information Processes:
Moderating Effects of Environmental Turbulence,” February 26,
2010, with Tomoko Kawakami and C. Anthony Di Benedetto.
“Predicting Churn in Noncontract Settings: A New Interpurchase
Time Model,”
preliminary draft January 2012
with Joo Heon Park.
“Luxury
Marketing During Economic Downturn,” March 2010 with Soonhwa
Choi
“A Multicategory
Approach to Modeling Consumer Preference Evolution: The Case of
Sporting Goods,” June 2008, with Nara Youn and Inseong Song.
“How Should We Visualize and Interpret Interaction Effects?” July 2010, with
Jifeng Mu and Gang Peng.
