Papers available for download
"A Decision Framework
for Determining the Level of Monetary Incentive in Mail
Surveys," June 1995, with David Gautschi. (Download
pdf)
“Bridging Designs for Conjoint Analysis: The
Issue of Attribute Importance,” September 1997, with Pierre
Francois. (Download
pdf)
“Behavioral Segmentation for e-Tail Personalization,” June 2003
(Download
pdf)
Papers being revised, available on request
“Semi-Supervised Response Modeling,”
March 2009, with Hyoung-joo Lee,
Hyunjung Shin, Seong-seob Hwang, and Sungzoon Cho.
“New-Product Pricing Strategy Under Customer
Asymmetric Anchoring,” November 2008, with Joo Heon
Park and Edwin Love.
"Managing Knowledge Redundancy for
Enhancing Use of Market Information and Performance: An
Empirical Study in Japan,” March 2009, with Tomoko
Kawakami and C. Anthony di Benedetto.
“Perceptual Product Positioning in a B2B Market: A Construction
Industry Illustration,” March 2009, with Indroniel
Ganguly and Ivan L. Eastin.
“New
Venture Performance in China, Japan and US: The Impact of
Formalization and Market Information,”
March 2009, with Tomoko Kawakami and Anne Stringfellow.
“Data Balancing Methods for Inproving Customer
Response Models,” May 2008, with Pilsung Kang and Sungzoon Cho.
“Does Disseminative Capacity Matter in Knowledge
Transfer,” February 2008, with Fangcheng Tang and Jifeng Mu.
“Social Competency and New Product Development
Performance,” March 2009, with Jifeng Mu and Genmiao
Zhang.
“Balanced Differentiation, Market Information Use
and New Venture Performance: An Empirical Study in Japan,”
March 2008, with Tomoko Kawakami and C. Anthony di Benedetto.
“A Multicategory
Approach to Modeling Consumer Preference Evolution: The Case of
Sporting Goods,” June 2008, with Nara Youn and Inseong Song.
“Discretized Regression for Targeting Customers,” February 2007,
with Joo Heon Park.
