Papers available for download
"A Decision Framework
for Determining the Level of Monetary Incentive in Mail
Surveys," June 1995, with David Gautschi. (Download
pdf)
“Bridging Designs for Conjoint Analysis: The
Issue of Attribute Importance,” September 1997, with Pierre
Francois. (Download
pdf)
“Behavioral Segmentation for e-Tail Personalization,” June 2003
(Download
pdf)
Papers being revised, available on request
“Knowledge Redundancy and Market Information Processes:
Moderating Effects of Environmental Turbulence,” February 26,
2010, with Tomoko Kawakami and C. Anthony Di Benedetto.
“Improving Response Modeling Based on Clustering, Undersampling,
and Ensemble,” November 2009, with Pilsung Kang and Sungzoon
Cho.
“Luxury
Marketing During Economic Downturn,” March 2010 with Soonhwa
Choi
“A Multicategory
Approach to Modeling Consumer Preference Evolution: The Case of
Sporting Goods,” June 2008, with Nara Youn and Inseong Song.
“Identifying Loyals: Retention Modeling with Discretized
Regression,” April 2009 with Joo Heon Park.
“How Should We Visualize and Interpret Interaction Effects?” July 2010, with
Jifeng Mu and Gang Peng.
