Douglas L. MacLachlan

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Selected Publications

  • “Estimating Willingness to Pay by Risk Adjustment Mechanism,” with Joo Heon Park, Applied Economics, vol. 45, No. 1, January 2013, pp. 37-46.

  • "Improving Response Modeling based on Clustering, Under-Sampling, and Ensemble," () Expert Systems with Applications, vol. 29, No. 8, June 2012, pp. 6738-6753, with P. Kang and S. Cho.

  •  “New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information,” Journal of Product Innovation Management, vol. 29, No. 2, March 2012, pp. 275-287, with T. Kawakami and A. Stringfellow.

  • “New-Product Pricing Strategy under Customer Asymmetric Anchoring” International Journal of Research in Marketing, vol. 28, 2011, pp. 309-318, with J-H. Park and E. Love.

  • “An Analysis of the US Decking Materials Market: Perceptual Mapping Approach,” Canadian Journal of Forest Research, vol. 4, 2011, pp. 669-681, with I. Ganguly and I. Eastin.

  • “Social Competency and New Product Development Performance,” IEEE Transactions on Engineering Management, vol. 58, No. 2, May 2011, pp. 363-376, with J. Mu and G. Zhang.

  • "Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks," Expert Systems with Applications, Vol. 37, No. 1, 2010, pp. 31-38, with J. Mu and F. Tang.

 

  • "Semi-Supervised Response Modeling," Journal of Interactive Marketing, February, 2010, pp. 42-54, with H. Lee, H. Shin, S. Hwang, and S. Cho.

 

  • "A customer-based view of multi-channel Service," Journal of Service Management, Vol. 20, No. 1, 2009, pp. 52-75, with H. Cassab.

 

  • "Effect of Risk Management Strategy on NPD Performance," Technovation, Vol. 29, 2009, pp. 170-180, with J. Mu and G. Peng.

     

  • "Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method," Marketing Science, Vol. 27, No. 4, July/August 2008, pp. 691-698, with J. H. Park.

 

  • "Implication of Network Size and Structure on Organizations' Knowledge Transfer," Expert Systems with Applications, Vol. 35, No. 1, 2008, pp. 1109-1114, with F. Tang and J. Mu.

 

  • “Interaction Fluency: A Customer Performance Measure of Multichannel Service,” International Journal of Productivity and Performance Management, Vol. 55, No. 7, 2006, pp. 555-568, with H. Cassab.

 

  • "Data Mining Problems and Solutions for Response Modeling in CRM," Entrue Journal of Information Technology, Vol. 5, NO. 1,  January 2006, pp. 55-64, with S. Cho, H. Shin, E. Yu, and K. Ha.

 

  • "Ad Skepticism: The Consequences of Disbelief," Journal of Advertising, Vol. 34, No. 3, Fall 2005, pp. 7-18, with C. Obermiller and E. Spangenberg.

     

  • "Response Models Based on Bagging Neural Networks," Journal of Interactive Marketing, Vol. 19, No. 1, Winter 2005, pp. 17-31, with K. Ha and S. Cho.

 

  • "Segment Optimization: An Empirical Comparison," Excellence in International Research 2005, ESOMAR, pp. 63-82, with M. Mulhern.

 

  • "Responsive and Proactive Market Orientation and New-Product Success," Journal of Product Innovation Management, Vol. 21, September 2004, pp. 334-347, with J. Narver and S. Slater.

 

  • "Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration," Canadian Journal of Marketing Research, August 2003, pp. 25-30, with M. Mulhern.

 

  • "Fax Surveys: Return Patterns and Comparison with Mail Surveys," Journal of Marketing Research, Vol. 33, No. 1, February 1996, pp. 108-113, with J. Dickson.

 

  • "Ecological Validation of Alternative Customer-Based Brand Strength Measures," International Journal of Research in Marketing, Vol. 12, No. 4, November,1995, pp. 321-332, with P. Francois,.

     

  • "Application of a Multi-Generational Diffusion Model to Milk Container Technology,"  Technological Forecasting and Social Change, Vol. 49, No. 3, July 1995, pp. 281-295, with M. Speece.

     

  • "Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor,"  Journal of Consumer Research, Vol. 20, No. 4, March 1994, pp. 586-600, with P. V. Abeele.


 

 

  
UPDATED: 03/02