Douglas L. MacLachlan

Marion B. Ingersoll Professor of Marketing

Douglas L. McLachlin

Email: macl@u.washington.edu

Tel: 1-206-543-4562

 

COURSES

Marketing 460 - Marketing Research

Marketing 465 - Analytical Marketing: Metrics and Models

Marketing 480 - Advanced Marketing Management

Marketing 560 - Research for Marketing Decisions

Marketing 565 - Database Marketing and Customer Analytics

Marketing 582 - Multivariate Analysis of Marketing Data (Doctoral Seminar)

Marketing 584 - Data Mining and Database Marketing