RESEARCH

"Improving Response Modeling based on Clustering, Under-Sampling, and Ensemble," (with P. Kang and S. Cho) Expert Systems with Applications, forthcoming 2012.
“Estimating Willingness to Pay by Risk Adjustment Mechanism,” (with Joo Heon Park), Journal of Applied Economics, forthcoming January 2013.
“New Venture Performance in China, Japan and US: The Impact of Formalization and Market Information,” Journal of Product Innovation Management (with Tomoko Kawakami and Anne Stringfellow), vol 29, No. 2, March 2012, pp. 275-287.
“New-Product Pricing Strategy under Customer Asymmetric International Journal of Research in Marketing, vol. 28, 2011, pp. 309-318, with Joo Heon Park and Edwin Love.
“An Analysis of the US Decking Materials Market: Perceptual Mapping Approach,” Canadian Journal of Forest Research, vol. 4, 2011, pp. 669-681, with Indroniel Ganguly and Ivan Eastin.
“Social Competency and New Product Development Performance,” IEEE Transactions on Engineering Management, vol. 58, No. 2, May 2011, pp. 363-376, with Jifeng Mu and Gengmiao Zhang.
"Absorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks," Expert Systems with Applications, Vol. 37, No. 1, 2010, pp. 31-38, with J. Mu and F. Tang.

"Semi-Supervised Response Modeling," Journal of Interactive Marketing, February, 2010, pp. 42-54, with H. Lee, H. Shin, S. Hwang, and S. Cho.

"A customer-based view of multi-channel Service," Journal of Service Management, Vol. 20, No. 1, 2009, pp. 52-75, with H. Cassab.

"Effect of Risk Management Strategy on NPD Performance," Technovation, Vol. 29, 2009, pp. 170-180, with J. Mu and G. Peng.
"Estimating Willingness to Pay with Exaggeration Bias Corrected Contingent Valuation Method," Marketing Science, Vol. 27, No. 4, July/August 2008, pp. 691-698, with J. H. Park.

"Implication of Network Size and Structure on Organizations' Knowledge Transfer," Expert Systems with Applications, Vol. 35, No. 1, 2008, pp. 1109-1114, with F. Tang and J. Mu.

“Interaction Fluency: A Customer Performance Measure of Multichannel Service,” International Journal of Productivity and Performance Management, Vol. 55, No. 7, 2006, pp. 555-568, with H. Cassab.

"Data Mining Problems and Solutions for Response Modeling in CRM," Entrue Journal of Information Technology, Vol. 5, NO. 1, January 2006, pp. 55-64, with S. Cho, H. Shin, E. Yu, and K. Ha.

"Ad Skepticism: The Consequences of Disbelief," Journal of Advertising, Vol. 34, No. 3, Fall 2005, pp. 7-18, with C. Obermiller and E. Spangenberg.
"Response Models Based on Bagging Neural Networks," Journal of Interactive Marketing, Vol. 19, No. 1, Winter 2005, pp. 17-31, with K. Ha and S. Cho.

"Segment Optimization: An Empirical Comparison," Excellence in International Research 2005, ESOMAR, pp. 63-82, with M. Mulhern.

"Responsive and Proactive Market Orientation and New-Product Success," Journal of Product Innovation Management, Vol. 21, September 2004, pp. 334-347, with J. Narver and S. Slater.

"Using Latent Class Models to Improve Marketing Decision Making: A Segmentation Illustration," Canadian Journal of Marketing Research, August 2003, pp. 25-30, with M. Mulhern.

"Fax Surveys: Return Patterns and Comparison with Mail Surveys," Journal of Marketing Research, Vol. 33, No. 1, February 1996, pp. 108-113, with J. Dickson.

"Ecological Validation of Alternative Customer-Based Brand Strength Measures," International Journal of Research in Marketing, Vol. 12, No. 4, November,1995, pp. 321-332, with P. Francois,.

"Application of a Multi-Generational Diffusion Model to Milk Container Technology," Technological Forecasting and Social Change, Vol. 49, No. 3, July 1995, pp. 281-295, with M. Speece.

"Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor," Journal of Consumer Research, Vol. 20, No. 4, March 1994, pp. 586-600, with P. V. Abeele.

"A Decision Framework for Determining the Level of Monetary Incentive in Mail Surveys," June 1995, with David Gautschi. (Download pdf)
"Bridging Designs for Conjoint Analysis: The Issue of Attribute Importance,” September 1997, with Pierre Francois. (Download pdf)
"Behavioral Segmentation for e-Tail Personalization,” June 2003 (Download pdf)

Papers being revised, available on request
“Knowledge Redundancy and Market Information Processes: Moderating Effects of Environmental Turbulence,” February 26, 2010, with Tomoko Kawakami and C. Anthony Di Benedetto.
“Predicting Churn in Noncontract Settings: A New Interpurchase Time Model,” preliminary draft January 2012 with Joo Heon Park.
“Luxury Marketing During Economic Downturn,” March 2010 with Soonhwa Choi
“A Multicategory Approach to Modeling Consumer Preference Evolution: The Case of Sporting Goods,” June 2008, with Nara Youn and Inseong Song.
“How Should We Visualize and Interpret Interaction Effects?” July 2010, with Jifeng Mu and Gang Peng.