Yong Tan
Michael G. Foster Endowed Professor of Information Systems

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Research Interests

• Fintech
• Data and algorithm pricing
• Sharing economy
• Social media and user generated content
• Microcharity
• Online opinion formation
• Health IT
• Economic and social networks (A tutorial given at the INFORMS Annual Meeting, Seattle, November 7, 2007)
• Open source software development
• Peer-to-peer network
• Digital content distribution channels
• Economics of Internet interconnectivity
• Online trust management
• Pricing of Internet services

Publications

Selected Papers [Full List]

• "Unifying Algorithmic and Theoretical Perspectives: Emotions in Online Reviews and Sales," with Y. Yu, Y. Yang, and J. Huang, Management Information Systems Quarterly 47(1) 127-160, 2023.
• "Microblogging Replies and Opinion Polarization: A Natural Experiment," with Y. Lu, J. Wu, and J. Chen, Management Information Systems Quarterly 46(4) 1901-1936, 2022.
• "Turn Your Online Engagement in Chronic Disease Management from Zero to Hero: A Multi-Dimensional Continuous-Time Evaluation," with T. Zhou, L. Yan, and Y. Wang, Management Science 68(5) 3507-3527, 2022.
• "Competitive Entry of Information Goods under Quality Uncertainty," with Z. Zhang, G. Nan, and M. Li, Management Science 68(4) 2869-2888, 2022.
• "Learning to be Creative: A Mutually Exciting Spatial Point Process Model for Idea Generation in Open Innovation," with V. Aggarwal and E. Hwang, Information Systems Research 32(4) 1214-1235, 2021.
• "Freemium Pricing in Digital Games with Virtual Currency," with Z. Meng and L. Hao, Information Systems Research 32(2) 481-496, 2021.
• "The Impact of Subscription Reciprocity on Charitable Content Generation and Sharing: Evidence from Twitter on Giving Tuesday," with J.X. Tan and Y. Lu, Management Information Systems Quarterly 45(2) 535-562, 2021.
• "Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning," with J. Zheng, F. Ren, and X. Chen, Information Systems Research 31(3) 692-714, 2020.
• "How Mega is the Mega? Exploring the Spillover Effects of WeChat using Graphical Model," with J. Zheng, Z. Qi, and Y. Dou, Information Systems Research 30(4) 1343-1362, 2019.
• "Who Wants Consumers To Be Informed? Facilitating Information Disclosure in a Distribution Channel," with L. Hao, Information Systems Research 30(1) 34-49, 2019.
• "Disconfirmation Effect on Online Rating Behavior: A Structural Model," with Y.-C. Ho and J. Wu, Information Systems Research 28(3) 626-642, 2017.
• "Do I Follow My Friends or the Crowd? Informational Cascades in Online Movie Ratings," with Y.J. Lee and K. Hosanagar, Management Science 61(9) 2241-2258, 2015. (Management Science Best Paper Award in Information Systems)
• "Feeling Blue? Go Online: An Empirical Study of Online Supports among Patients," with L. Yan, Information Systems Research 25(4) 690-709, 2014.
• "Social Networks and the Diffusion of User-Generated Content: Evidence from YouTube," with A. Susarla and C. Oh, Information Systems Research 23(1) 23-41, 2012. (Association for Information Systems Best Publication of 2012 Award)
• "A Hidden Markov Model of Developer Learning Dynamics in Open Source Software Projects," with P.V. Singh and N. Youn, Information Systems Research 22(4) 790-807, 2011.
• "Network Effects: The Influence of Social Capital on Open Source Project Success," with P.V. Singh and V.S. Mookerjee, Management Information Systems Quarterly 35(4) 813-829, 2011.
• "An Economic Analysis of Interconnection Arrangements between Internet Backbone Providers," with I.R. Chiang and V.S. Mookerjee, Operations Research 54(4) 776-788, 2006.

Recent Conference Papers

• "You might also like ...: Impact of ML-based Taste Clusters on Sales Diversity On Subscription-Based Platforms," with Y. Kan and U. Ananthakrishnan, WISE 2021.
• "Flow of the game: A Hidden Markov Model of player game-play and reward ads watching behavior in online mobile games," with J. Deng and S. Lee, WISE 2020.
• "Many Hands Make Light Work: Referrals in Reward-Based Crowdfunding," with Y. Jiang and X. Chen, ICIS 2020.
• "How does Virtual Reality Matter? Survival Analyses for Properties in an Online Real Estate Platform," with Z. Yan and Z. Meng, ICIS 2020.
• "Content and Composition: The Impact of Merchant Main Picture on Market Performance," with Z. Yan, U. Ananthakrishnan, and Y. Wang, ICIS 2020.
• "The Impact of Social Recognition on User-Generated Evaluations," with J. Zhang, G. Yin, and J. Ding, ICIS 2020.
• "The Dark Side of Images: Effect of Customer Generated Images on Product Assessment," with Y. Guan, Q. Wei, and G. Chen, ICIS 2019.
• "Facebook Paid Partnership: The Role of Relevance in Video Sponsorship," with S. Doosti and S. Lee, WISE 2019.
• "Knowledge is Like Money: A Demand Estimation for Paid-Knowledge Products," with Y. Jin, J. Zheng, and J. Huang, WISE 2019.
• "The Influence of Self-Regulation of Sharing Economy: Evidence from Unstructured Data," with Z. Meng, Z. Lin, and Y. Wang, WITS 2019.
• "Social Influence in MOBA Game Business: The Tangle of Long and Short-term Relations," with X. Li, S. Zhou, and Y. Liu, WeB 2019.
• "Spoiled for Choice? Personalized Recommendation for Healthcare Decisions: A Multi-Armed Bandit Approach with a Dynamic Discrete-Choice Scheme," with T. Zhou, Y. Wang, and L. Yan, CIST 2019.
• "Knowledge is Like Money: A Demand Estimation for Paid-Knowledge Products," with Y. Jin, J. Zheng, and J. Huang, CIST 2019.
• "A Latent Class Model of Player Reward Ads Watching Behaviors in Online Mobile Games," with J. Deng and S. Lee, CIST 2019.
• "What Makes Online Review Videos Helpful? Evidence from Product Review Videos on YouTube," with K. Park and S. Lee, CIST 2019.
• "Influence of Peer-Based Monetary Incentive on Content Generation: Evidence from a Social Media Site," with Z. Meng, Y.-C. Ho, and J. Wu, CIST 2019.
• "More Than Double Your Impact: An Empirical Study of Match-offer on Crowdfunding Platforms," with Z. Fang and S. Xiao, CIST 2019.
• "Learning to be Creative: A Mutually Exciting Spatial Point Process Model for Idea Generation in Open Innovation," with V. Aggarwal and E. Hwang, CIST 2019.
• "Facebook Paid Partnership: The Role of Relevance in Video Sponsorship," with S. Doosti and S. Lee, CIST 2019.