I am an Assistant Professor in the Marketing and International Business department at the University of Washington. I graduated with a Ph.D. in Marketing from the University of Chicago Booth School of Business in June 2020. I am interested in studying consumer response to advertising and media by employing large scale field experimentation and econometric analysis.
Research Interests: Advertising, Digital Marketing, Media Consumption
Contact
shirsho@uw.edu
University of Washington – Foster School of Business
Paccar Hall 462
Seattle, WA 98195