Research

Published Papers

How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data

with Pradeep Chintagunta and Sanjay Dhar. Quantitative Marketing and Economics (2025)

Frontiers:The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic

with Andrey Simonov, Szymon Sacher and Jean-Pierre Dube. Marketing Science (2022)

Working Papers

Channel Choice and Customer Value

with Hema Yoganarasimhan and Haonan Zhang. Revision invited at Journal of Marketing

Investigating the effects of including discount information in advertising

Works in Progress

A New Instrument for Measuring the Effectiveness of TV Advertising: Channel Position Effects
with Jean-Pierre Dube and Andrey Simonov

Does online shopping affect offline price sensitivity?

with Hema Yoganarasimhan and Haonan Zhang

Do spend goals and reward amounts affect loyalty program uptake and performance? Evidence from large scale field experiments

with Hema Yoganarasimhan