I am an Assistant Professor in the Marketing and International Business department at the University of Washington. I graduated with a Ph.D. in Marketing from the University of Chicago Booth School of Business in June 2020. My substantive research interests include advertising, media, retail channel management and digital marketing. Methodologically, I employ large scale field experimentation and econometric analysis. I teach electives on Pricing Strategy and Analytics at the MBA, MSBA and undergraduate levels.
Research Interests: Advertising, Digital Marketing, Media Consumption, Retail Channel Management
Contact
shirsho@uw.edu
University of Washington – Foster School of Business
Paccar Hall 450
Seattle, WA 98195