I am an Assistant Professor of Marketing and International Business at the University of Washington. I earned my Ph.D. in Marketing from the University of Chicago Booth School of Business in 2020. My research focuses on advertising, media, retail channel management, and digital marketing, with a methodological emphasis on large-scale field experiments and econometric analysis. At UW, I teach electives on Pricing Strategy and Analytics across MBA, MSBA, and undergraduate programs.
Research Interests: Advertising, Digital Marketing, Media Consumption, Retail Channel Management
Contact
shirsho@uw.edu
University of Washington – Foster School of Business
Paccar Hall 450
Seattle, WA 98195