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Reza
Moinpour
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Specialties
Consumer decision-making, new product introduction, application of
quantitative methods in marketing.
Positions Held
At the University of Washington since 1970. Affiliate professor at
INSEAD in Fontainebleau, France (1975-76).
Selected Publications
- "A Flexible Strategy for Reducing and Analyzing Ordered
Choice Data," with D. MacLachlan and J. Wiley, Multivariate
Behavioral Research (Oct. 1984).
- "Managerial Judgment in Marketing:The Concept of
Expertise," with J. Larréché, Journal of Marketing
Research (May 1983).
- "Time Changes in Perception: A Longitudinal Application
of Multidimensional Scaling," with D. MacLachlan and J.
McCullough, Journal of Marketing Research (Aug. 1976).
Current Research
Consumer judgment and decision-making, brand association
effects in global markets, product quality and customer
satisfaction.
Honors and Awards
Procter and Gamble Award for Scholarly Excellence (1984),
National Science Foundation research grant (1975).
Selected Consulting Experience
- National companies, marketing research
- Regional companies, strategic marketing planning
Academic Service
Board of directors of the American Marketing Association
(1994-96), chairman of the Department of Marketing and
International Business (1990-93), director of the Doctoral
Program (1986-90), editorial board of the Journal of
Marketing Research (1976-80).
Courses
- Marketing Research
- Product Management
- Marketing Decision Models
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