Lecture Notes in E-Reserves

Week 1 January 3 & Jan. 5: Dimensions of Globalization & The Role of ICTs
1/5 In-class video: "Global Media"
Readings:
GCTST Preface & Ch. 1 "Global Communication"
GC Preface & Ch. 1 "Following the Historical Paths of Global Communication," by Allen Palmer
GC Ch. 11 "Communication and Culture," by Christine L. Ogan
Matthews, Jessica T., "Power Shift," Foreign Affairs, Jan-Feb 1997: Vol 76: Number 1: pp 50-51, available via UW E-Reserves, and an interview with Jessica Matthews, available at http://www.govtech.net/publications/visions/aug99vision/jessicamfldr/jessicamatthews.phtml

Week 2 Jan. 10 & Jan. 12: Theoretical Frameworks for Global Communication & Development
1/12: Case study questions & instructions distributed in class.
1/14: Case study & presentation groups formed in section.
Readings for 1/10:
OM/NM Foreword, Preface, and Ch. 1 "Mass Communications in the Information Age"
GC Ch. 2 "Drawing a Bead on Global Communication Theories," by John D.H.Downing
Readings for 1/12:
GC Ch. 8 "Milestones in Communication and National Development," by Vibert Cambridge
GCTST Ch. 2 "Development Research Traditions and Global Communication"

Week 3 Jan. 17 & Jan. 19: Digital Media Networks and Global Communication
1/17 NO CLASS: MLK DAY
1/21: Individual responses to case study due in section.
Readings for Jan. 19:
OM/NM Ch. 2 "New Media Technologies: The Information Machines"
OM/NM Ch. 3 "New Media Technologies: The Networks"
GCTST Ch. 11 "The Internet: Extending Global Media"

Week 4 Jan. 24 & Jan. 26: Tracing Octopuses: Global Communication Structures & Transnational Media Corporations
1/28: Group response to case study due in section.
Readings for 1/24:
GC Ch. 3 "Global Economy and International Telecommunications Networks," by Harmeet Sawhney
GCTST Ch. 9 "The Role of International Organizations"
Readings for 1/26:
GCTST Ch. 3 "American Multimedia Giants"
GCTST Ch. 4 "Global Communication Systems: Non-U.S. Stakeholders"
GC Ch. 4 "The Transnational Media Corporation and the Economics of Global Competition," by Richard A. Gershon

Week 5 Jan. 31 & Feb. 2: Cable & Broadcast Systems in Global Communication
Readings for Jan. 31:
OM/NM Ch. 5 "Broadcast Television: Decline or Renewal?"
GC Ch. 7 "International Broadcasting," by Joseph D. Strabhaar & Douglas A. Boyd
Readings for Feb. 2:
OM/NM Ch. 6 "Cable Television: The Perils of Success"
GCTST Ch. 6 "CNN: International Role, Impact and Global Competitors"

Week 6 Feb. 7 & Feb. 9: Film & Music: Globalizing Culture?
Feb. 7: Midterm exam
Readings for Feb. 9:
GCTST Ch. 5 "Global Issues, Music and MTV"
OM/NM Ch. 7 "Hollywood: Remodelling the Dream Factory"

Week 7 Feb. 14 & Feb. 16: International Print Industry & News Production/Dissemination
Feb. 14: In-class video: "Globalization & Media"
Readings for Feb. 14:
OM/NM Ch. 8 "Gutenberg's Last Stand?"
Readings for Feb. 16
GCTST Ch. 7 "The Roles of Global News Services"
GC Ch. 6 "Global News and Information Flow," by Kuldip R. Rampal
Giffard, C. Anthony, "The Beijing Conference on Women as Seen by Three International News Agencies," Gazette, Vol. 61, No. 3-4, 1999, pp. 327-341. Available via UW E-Reserves.

Week 8 Feb. 21 & Feb. 23: International Marketing
2/21 - NO CLASS: PRESIDENTS' DAY
Readings for Feb. 23:
GCTST, Ch. 8 "The Role of Global Advertising"
GC Ch. 10 "Global Advertising and Public Relations," by Dean Kruckeberg

Week 9 Feb. 28 & March 2 Governing Global Communication
3/4: Country presentations in section
Readings for 2/28:
OM/NM Ch. 4 "New Media: the Political Dimension"
GCTST Ch. 10 "The Medium: Global Technologies and Organizations"
Readings for 3/2:
GC Ch. 5 "Global Communication Law," by John L. Huffman & Denise M. Trauth
GC Ch. 9 "The Politics of Global Communication," by Cees J. Hamelink

Week 10 March 7 & March 9 Challenges and Opportunities in Globalizing Communication
3/11: Country presentations in section
Readings for 3/7:
GC Ch. 13 "Patterns in Global Communication: Prospects and Concerns," by Leo A. Gher
Castells, Manuel, "Making Sense of Our World," excerpt from End of Millenium, Blackwell, 1998, pp. 335-360, available via UW E-Reserves.
Readings for 3/9:
GCTST Ch. 12 "Summary and Conclusions"
OM/NM Ch. 9 "The Open-Ended Future"

Final exam: Monday, March 14, 2:30-4:20pm

 

Requirements