Geographic Analysis, Retail Market Analysis, and Geodemographic Marketing
OBJECTIVES  FOR  THIS  UNIT
 

Learn to see retail location as a part of business strategy – implementing a match between what you’re offering and what the market will demand – within your chosen part of the market.

Learn some general principles regarding geographic decision making:

• Identifying regions that are analogous to known regions;
• Dealing with “regions” that do not have fixed boundaries, but rather, are defined as a set of probabilities of interaction with a given point;
• The potentials and pitfalls of characterizing people (or businesses) according to where they’re located.

Learn generalizable ways of transforming geographic information:

• Proxy indicators
• “Map algebra”