MGMT 521 Management of Technology and Innovation

Winter 2005 Class Page

Syllabus

Lecture notes: Innovation and Competition; Are technology markets different?

Lecture notes: Lead Users

Lecture notes: Value networks and the impetus to innovate

Lecture notes: Product portfolio planning

Lecture notes: Biotech

Lecture notes: Alliances

Assignments for February 28^th class on Biotechnology, bioengineering and Food

Introduction:

1. Genetically Modified Crops: The Controversy Gianguido Benelli

2. Benefits and Risks of GMOs Joanne Hughes, Michael Coleman

3. GMO Adoption and Regulation Alan Wei, Sam Samard

Bioengineered food (UC Davis Article) David Bodmer, Craig Allen

Report Summary: Profiles Breadth of Current Genetic Engineering R&D (Pew) Ezra Fain, Markellos Diorinos

Corn Industry Disrupted by StarLink Controversy Cintra Pollack

Future Promise and emerging industries:

Bioengineered foods:

1. Genetically Modified Crops in the United States Matt Minas, Ivan Shuvalov

2. The pharmageddon riddle Marc Shumacher, Ivy Cunningham

3. UCS Calls for Ban on Food Crops Genetically Engineered to Produce Pharmaceuticals, Industrial Chemicals Joe Tyson, Jerome Wernert

Companies in this space: Monsanto, Daniel Sibthorp, Bradley Roberts Bayer CropScience John Bernie, Novartis David Boehl, Chris Maier

Transgenic Animals

1. GM goat spins web based future Michael Dietzman, John Kamenick

2. Spider silk: The world’s strongest material Tara Mc Fadden, Taquir Bashir

3. A New Kind of Fish Story: The Coming of Biotech Animals Kyle Partridge, Michael Berman

Companies in this space: GTC Biotherapeutics Nick Clapper, Chris Brown Abgenix Joel Hagen

Choice of topic: John Milonas, Karl Nygard

Assignments on Outsourcing for March 2^nd class

Economist special on Outsourcing (in your reading packet) : Everybody read. Chris Maier, Bradley Roberts to discuss

Outsourcing IT: The Global Landscape in 2004 (class handout): John Milonas, Karl Nygard, Sam Samard

The Outsourcing Option. Washington CEO Feb 2005 Chris Brown, Michael Berman

Getting sourcing right in China Taqueer Bashir, John Kamenick

Offshoring goes on the offensive. Jerome Wernert, Ivan Shuvalov

Offshoring and beyond: Craig Allen, Markellos Diorinos

Who wins in offshoring: Ivy Cunningham, Joe Tyson

Has outsourcing gone too far? Joel Hagen, Nicholas Clapper
Innovation blowback: Disruptive management practices from Asia Kyle Partridge, Tara McFadden

Exploding the myths of Offshoring Michael Dietzman, David Boehl

On the Washington state front: Bill aims to keep work in state John Bernie, Dan Sibthorp

Offshoring estimates and projections Matt Minas, Marc Shumacher

Outsourcing: Stains on the white collar? Joanne Hughes, Cintra Pollack

A little less balanced?

Lou Dobbs: Exporting America Ezra Fain, David Bodmer

Rage against offshoring is off target Alan Wei, Gianguido Benelli

Some Varied reading on technology

Breaking the Ice: Rethinking Telecommunications Law for the Digital Age

Linux Inc.: Business Week Special Feb 2005

Think Your Job Can't Be Sent to India? Just Watch: Surgery gets outsourced

Statistics for Electronic Transactions: Fascinating

The magic that makes Google tick: Back-end technology at Google

Biotechnology

Brief History of the Internet

Wireless 101 for Marketers, Part I

Wireless for Marketers, Part II

Wireless for Marketers, Part III

Wireless for Marketers, Part IV

Semiconductor basics