Oliver J. Rutz

Marion B. Ingersoll Professor
Associate Professor
of Marketing
Faculty Director, MSBA Program

Thomas Gilbert

Foster School of Business
University of Washington
PACCAR Hall, Box 353226
Seattle, WA 98195-3226, USA
Email: orutz@uw.edu
Office: PACCAR 432
Tel: 206.221.1856
Fax: 206.543.7472

HOME

Positions Held:

  • Michael G. Foster School of Business, University of Washington
    - Faculty Director, Master of Science in Business Analytics (MSBA) Program, 2018-current
    - Marion B. Ingersoll Professor, Associate Professor of Marketing, 2015-current
    - Associate Professor of Marketing, 2013-2015
    - Assistant Professor of Marketing, 2011-2013
  • Yale School of Management, Assistant Professor of Marketing, 2007-2011
  • McKinsey&Company, Associate, 1999-2003

Education:

  • Ph.D., UCLA Anderson School of Management, 2007
  • MBA, UCLA Anderson School of Management, 2003
  • Dipl.rer.pol., Economics, Ruprecht-Karls-Universitaet Heidelberg, Germany, 1999

Specialties:

  • Search Engine Marketing & Online Advertising
  • Methodological: Bayesian Dynamics, Sparse Data, Response&Attribution Models

Selected Awards:

  • 2018: Lex N. Gamble Family Award for Excellence in Case Development and Curriculum Innovation
  • 2016: Winner, William F. O'Dell Award, American Marketing Association (AMA)
  • 2016: Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS)
  • 2013: Winner, Donald R. Lehmann Award, American Marketing Association (AMA)
  • 2013: Finalist, Paul E. Green Award, American Marketing Association (AMA)
  • 2013: Finalist, Frank M. Bass Award, Marketing Science Institute (MSI)
  • 2012: Winner, Paul E. Green Award, American Marketing Association (AMA)
  • 2012: Foster School of Business Dean's Faculty Research Award
  • 2007: Finalist, Clayton Dissertation Proposal Competition, Markting Science Institute (MSI)
  • 2007: Winner, Best Paper of the Conference Based on a Doctoral Dissertation, European Marketing Academy Conference (EMAC)

Selected Honors:

  • 2015: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2011-2015), American Marketing Association (AMA)
  • 2014: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2010-2014), American Marketing Association (AMA)
  • 2013: MSI Young Scholar, Marketing Science Institute (MSI)
  • 2013: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2009-2013), American Marketing Association (AMA)
  • 2007: Fellow, Sheth Foundation Doctoral Consortium

Professional Activities:

  • Area Editor: International Journal of Research in Marketing (IJRM)
  • Member of the Editorial Board: Marketing Science, International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), Journal of Interactive Marketing (JIM), Business Research (BuR)