321.
315.2
- Let's say that Nike wants to market a new
sports drink called "Swoosh!" Assume that the
beta of Nike is 1.2, the beta of Gatorade sports drinks
is 1.4, the expected return on the stock market is 12%
and the risk-free return is 4%. What discount rate (opportunity
cost of capital) should Nike use for Swoosh! and WHY? (2
pts)
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