Team
Market Opportunity
Product/Service
Technology / IP
Business Model
Attributes of a VC “Fundable” Business
Domain expertise; led by “serial” entrepreneurs
Large, growing market opportunity where participants are ready to adopt
A customer-centric product/service that enables the customer to make $, save $, save time                      (a “pain killer” NOT a vitamin)
Deep, defensible IP that has a sustainable competitive advantage
Very clearly defined business model that identifies profit capture (path to Cash Flow +)