Market Opportunity
nHow big is market segment?
¨Avoid those “$zero billion dollar opportunities”
¨What is a realistic range of exit opportunities (can the
market support a big exit? How much room is there for others?)
nHow fast is it growing?
nHow differentiated is the
offering?
nAre the structural dynamics
positive?
nIs the market need clear and
conclusive?
nBe mindful of:
¨Competitive landscape
¨Market adoption