Creating IP

• By Employees & Contractors

  • E.g. Wall St. Journal

• By Raw Technology

  • E.g. AltaVista search engine
  • E.g. Mediametrix, AdRelevance

• By Users

  • Explicit Contribution:
    • E.g. Epinions, Silicon Investor
  • Action Capture
    • E.g. Amazon recommendations
    • E.g. Collector’s Universe price lists
    • E.g. Napster music index

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