Strategic Implications

• Failed Product Introductions are Expensive

• Maximize Fit with Customer Requirements

  • In Addition to Speed of Development..
    • Quality Matters (TQM, etc…)
    • Features Matter (Match Customer Demands)

• Maximize Ability to Produce

  • Production Costs Matter
    • Impact on Price & Profit
  • Ability to Execute Production Ramp up Matters.
    • Satisfy Demand

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