Strategic Implications
Advantage Goes to the Innovative
Where and How R&D is Spent Matters
- Corporate Slot Machine Not Enough
- Today’s R&D Determines Tomorrow's Capabilities
- R&D Allocation Complicated by Uncertainty and Risk
- New Thinking on R&D
- Link R&D and Competitive Strategy
- Treat R&D Investments as Options
- Different Ways of Acquiring Technology: Internal Development, Acquisition, Collaboration.