Competitive Implications

• No Safe Profit Fortresses

  • Market Power is an Illusion
  • Barriers to Entry can be Invented Around
  • Deep Pockets less Important that Ability to Innovate

• Shorter Product Life Cycles

• Smaller Market Niches

  • Market Fragmentation

• Increase in Break-even Market Share

Previous slide

Next slide

Back to first slide

View graphic version