The Traditional Paradigm
No Link Between R&D Spending and Strategy.
- R&D Personnel not part of strategic decision making.
- Strategic decisions not informed by
- Technological Opportunities
- Technological Threats
- R&D funded by rule of thumb (x% of sales)
- R&D allocation decisions base on…
- Technological interest to R&D
- Customer requests (customer service)
- No strategy for acquiring and utilizing knowledge.