R&D vs. Product DevelopmentSome systematic differences

• R& D People

  • Structure: Well defined, clearly established research tradition
  • Methods: Scientific and codified
  • Pressure: Internal. How long will it take?
  • Assume: Serendipity
  • Goals: “NEW” Can it be better?
  • Performance criteria: Quality of the investigation
  • Experience: PhD deep and focussed

• Product Development

  • Structure: Loose
  • Methods: Ad hoc -get it done
  • Pressure: External : How long do we have?
  • Assume: Planning
  • Goals: “Big” Does it work?
  • Performance criteria: Quantity of the results
  • Experience: Broad and diverse

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