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Global
FOR Ability to exploit experience curve differneces,
Location economies
AGAINST Lack of local responsiveness
International
FOR Transfer distinct competencies
AGAINST Lack of local responsiveness,
No location economies.
No experience curve advantages
Multidomestic
FOR Ability to customize product offerings for local reponse
AGAINST No location economies
No experience curve effects
No distinct competencies to foreign markets
Transnational
FOR Exploit experience curve effects
Abiliity to explain location economies
Ability to localize
Global learning
AGAINST Hard to do!!!