Ali Goli

Assistant Professor of Marketing

Foster School of Business
University of Washington
Seattle, WA 98195-3200, USA


Office: Paccar 459

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Last Updated Feb 2022



Ph.D. in Marketing (August 2020); MBA (August 2020)
Booth School of Business, University of Chicago, Chicago, Illinois

M.Sc. in Operations Research (August 2015)
University of Toronto, Toronto, Canada

B.Sc in Electrical Engineering and Mathematics (Double Major with honors, July 2013)  
Sharif University of Technology, Tehran, Iran


2020 to present – Assistant Professor in Marketing Foster School of Business, University of Washington


Advertising, Marketing and Public Policy, Customer Loyalty, and Behavioral Economics


  1. A. Goli, P. K. Chintagunta “What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales”, Marketing Science 40.6 (2021): 1169-1198. [CBR video]
  2. A. Goli, P. K. Chintagunta, S. Sriram, “Effect of Payment on User Engagement in MOOCs”, Journal of Marketing Research 59.1 (2022): 11-34.
  3. A. Goli, S. Mummalaneni, P. K. Chintagunta, and S. K. Dhar, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Programs on Cigarette Sales”, Marketing Science 41.6 (2022): 1163-1180. [CBR video]

Working papers


  • MKTG 464 
  • MKTG 564
  • BUS AN 514