Ali Goli

Assistant Professor of Marketing

Foster School of Business
University of Washington
Seattle, WA 98195-3200, USA


Office: Paccar 459

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Last Updated Feb 2024



Ph.D. in Marketing (August 2020); MBA (August 2020)
Booth School of Business, University of Chicago, Chicago, Illinois

M.Sc. in Operations Research (August 2015)
University of Toronto, Toronto, Canada

B.Sc in Electrical Engineering and Mathematics (Double Major with honors, July 2013)  
Sharif University of Technology, Tehran, Iran


2020 to present – Assistant Professor of Marketing, Foster School of Business, University of Washington


Advertising, Marketing and Public Policy, Customer Loyalty, and Behavioral Economics


  1. A. Goli, P. K. Chintagunta “What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales”, Marketing Science 40.6 (2021): 1169-1198. [CBR video]
  2. A. Goli, P. K. Chintagunta, S. Sriram, “Effect of Payment on User Engagement in MOOCs”, Journal of Marketing Research 59.1 (2022): 11-34.
  3. A. Goli, S. Mummalaneni, P. K. Chintagunta, and S. K. Dhar, “Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Programs on Cigarette Sales”, Marketing Science 41.6 (2022): 1163-1180. [CBR video]
  4. A. Goli, A. Lambrecht, and H. Yoganarasimhan, “A Bias Correction Approach for Interference in Ranking Experiments”, Forthcoming in Marketing Science.
  5. A. Goli, S. Mummalaneni, P. K. Chintagunta, “Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts” , Forthcoming in Marketing Science. [CBR summary]

Working papers

  1. A. Goli, and A. Singh, “Can LLMs Capture Human Preferences”, Accepted to appear @Marketing Science Frontiers.
  2. A. Goli, D. Reiley, H. Zhang “Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora”, Conditionally Accepted @Marketing Science.
  3. A. Goli, and S. Mummalaneni, “Gender Diversity on Cable News: An Analysis of On-Screen Talent and Viewership”, Working paper.


  • MKTG 464 (Winter 2021, Winter 2022, Winter 2023) 
  • MKTG 564 (Winter 2021, Winter 2022, Winter 2023)
  • BUS AN 514 (Winter 2021, Spring 2023)
  • BUS AN 578 (Fall 2022, Winter 2023)
  • BUS AN 599 (Spring 2023)
  • MKTG 301 (Winter 2024)