DATA = Candy Bar - Apples

All variables are coded such that positive values indicate a preference for Candy Bars over Apples. Summary reports below have standardized variables with mean of 0 and std of 1.

PERSONAL ATTITUDE MEASURES

CAatt = mean(CAugly, CAhorrible, CAbad, CAdisgust, CAunpleasant);
augly = Apples are... (7=Beautiful; 1=Ugly)
cbugly = Candy bars are... (7=Beautiful; 1=Ugly)
ahorrible = Apples are... (7=Wonderful; 1=Horrible)
cbhorrible = Candy bars are... (7=Wonderful; 1=Horrible)
abad = Apples are... (7=Good; 1=Bad)
cbbad = Candy bars are... (7=Good; 1=Bad)
aup = Apples are... (7=Pleasant; 1=Unpleasant)
cbup = Candy bars are... (7=Pleasant; 1=Unpleasant)
adisgust = Apples are... (7=Tasty; 1=Disgusting)
cbdisgust = Candy bars are... (7=Tasty; 1=Disgusting)

CAtemp = tempCB - tempA;
athermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards appless?
cbthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards candy bars?

CAlike = cblike - alike;
alike = How much do you like eating appless? (7=very much; 1=not at all)
cblike = How much do you like eating candy bars? (7=very much; 1=not at all)

PERSONAL CRITERION MEASURES

CAeatoften = eatoftenCB - eatoftenA;
eatoftenA = mean(abehave); eatoftenCB = mean(cbbehave);
abehave = Do you eat appless often? (7=all of the time; 1=never)
cbbehave = Do you eat candy bars often? (7=all of the time; 1=never)

choice = mean(choose);
choose = If given a choice between an apples and a candy bar, which would you choose? (1=apples; 2=candy bar)

CULTURAL ATTITUDE MEASURES

Clike = ClikeCB - ClikeA;
ClikeCB = mean(avlikecb); ClikeA = mean(avlikeap);
avlikeap = How much does the average person like or dislike appless? (7=strongly likes; 1=strongly dislikes)
avlikecb = How much does the average person like or dislike candy bars? (7=strongly likes; 1=strongly dislikes)

Cwarm = CwarmCB - CwarmA;
CwarmCB = mean(socwarmcb); CwarmA = mean(socwarmap);
socwarmap = How warm or cold is society toward appless? (7=very warm; 1=very cold)
socwarmcb = How warm or cold is society toward candy bars? (7=very warm; 1=very cold)

Cavg = 8-mean(avpref);
avpref = Does the average person prefer appless or candy bars? (7=apples; 1=candy bars)

Cmost = 8-mean(mostpref);
mostpref = Do most people prefer appless or candy bars? (7=appless; 1=candy bars)

Chist = CBhist - Ahist;
CBhist = mean(histfavcb); Ahist = mean(histfavap);
histfavap = Historically, how favorable or unfavorable has American society been toward appless? (7=very favorable; 1=very unfavorable)
histfavcb = Historically, how favorable or unfavorable has American society been toward candy bars? (7=very favorable; 1=very unfavorable)

Cportray = CBportray - Aportray;
CBportray = mean(portraycb); Aportray = mean(portrayap);
portrayap = How favorably or unfavorably does American society portray appless? (7=very favorably; 1=very unfavorably)
portraycb = How favorably or unfavorably does American society portray candy bars? (7=very favorably; 1=very unfavorably)

CULTURAL CRITERION MEASURES

Cchoice = 8-mean(mostchoose);
mostchoose = If given a choice between an apples and a candy bar, which would most people choose to eat? (7=definitely an apples; 1=definitely a candy bar)

Cbuy = 8-mean(purchased);
purchased = Which is purchased more frequently in stores - appless or candy bars? (7=definitely appless; 1=definitely candy bars)

Igb = IAT D score, positive values indicate a preference for apples over candy bars.


The CORR Procedure

6 Variables: Igb CAatt CAtemp CAlike CAeatoften choice

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
Igb 1119 -0.30663 0.43809 -343.12033 -1.40259 1.12350
CAatt 1048 0 1.00000 0 -3.96864 3.87146
CAtemp 1041 0 1.00000 0 -2.81518 3.37955
CAlike 1044 0 1.00000 0 -2.87026 2.72729
CAeatoften 1028 0 1.00000 0 -2.31896 2.90792
choice 1025 0 1.00000 0 -0.99465 1.00440

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Igb CAatt CAtemp CAlike CAeatoften choice
Igb 1.00000

1119
0.37047
<.0001
1048
0.37958
<.0001
1041
0.32712
<.0001
1044
0.30295
<.0001
1028
0.30489
<.0001
1025
CAatt 0.37047
<.0001
1048
1.00000

1048
0.77328
<.0001
1040
0.70452
<.0001
1043
0.52703
<.0001
1027
0.49195
<.0001
1024
CAtemp 0.37958
<.0001
1041
0.77328
<.0001
1040
1.00000

1041
0.76427
<.0001
1037
0.61980
<.0001
1025
0.56773
<.0001
1022
CAlike 0.32712
<.0001
1044
0.70452
<.0001
1043
0.76427
<.0001
1037
1.00000

1044
0.67538
<.0001
1024
0.61484
<.0001
1020
CAeatoften 0.30295
<.0001
1028
0.52703
<.0001
1027
0.61980
<.0001
1025
0.67538
<.0001
1024
1.00000

1028
0.58242
<.0001
1012
choice 0.30489
<.0001
1025
0.49195
<.0001
1024
0.56773
<.0001
1022
0.61484
<.0001
1020
0.58242
<.0001
1012
1.00000

1025



DATA = Candy Bar - Apples

The CORR Procedure

9 Variables: Igb Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
Igb 1119 -0.30663 0.43809 -343.12033 -1.40259 1.12350
Clike 1042 0 1.00000 0 -4.79456 4.31103
Cwarm 1038 0 1.00000 0 -2.93733 3.40144
Chist 1033 0 1.00000 0 -2.87842 3.61799
Cportray 1028 0 1.00000 0 -2.13246 3.22999
Cavg 1041 0 1.00000 0 -2.89017 1.05562
Cmost 1040 0 1.00000 0 -2.85568 1.12276
Cchoice 1041 0 1.00000 0 -3.30797 1.53421
Cbuy 1034 0 1.00000 0 -2.18968 1.13911

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Igb Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy
Igb 1.00000

1119
-0.01932
0.5334
1042
0.00451
0.8846
1038
0.00437
0.8885
1033
-0.01387
0.6568
1028
0.02147
0.4889
1041
0.02754
0.3749
1040
-0.01303
0.6745
1041
0.00860
0.7823
1034
Clike -0.01932
0.5334
1042
1.00000

1042
0.29593
<.0001
1038
0.17212
<.0001
1033
0.13034
<.0001
1028
0.28673
<.0001
1041
0.27278
<.0001
1040
0.27381
<.0001
1041
0.19927
<.0001
1034
Cwarm 0.00451
0.8846
1038
0.29593
<.0001
1038
1.00000

1038
0.39127
<.0001
1029
0.40376
<.0001
1024
0.13612
<.0001
1037
0.16771
<.0001
1036
0.21772
<.0001
1037
0.15390
<.0001
1030
Chist 0.00437
0.8885
1033
0.17212
<.0001
1033
0.39127
<.0001
1029
1.00000

1033
0.52549
<.0001
1021
0.09196
0.0031
1032
0.09848
0.0015
1031
0.14347
<.0001
1032
0.10042
0.0013
1025
Cportray -0.01387
0.6568
1028
0.13034
<.0001
1028
0.40376
<.0001
1024
0.52549
<.0001
1021
1.00000

1028
0.05019
0.1080
1027
0.06163
0.0484
1026
0.11930
0.0001
1028
0.07204
0.0213
1021
Cavg 0.02147
0.4889
1041
0.28673
<.0001
1041
0.13612
<.0001
1037
0.09196
0.0031
1032
0.05019
0.1080
1027
1.00000

1041
0.68490
<.0001
1039
0.44870
<.0001
1040
0.20304
<.0001
1033
Cmost 0.02754
0.3749
1040
0.27278
<.0001
1040
0.16771
<.0001
1036
0.09848
0.0015
1031
0.06163
0.0484
1026
0.68490
<.0001
1039
1.00000

1040
0.44307
<.0001
1039
0.22142
<.0001
1032
Cchoice -0.01303
0.6745
1041
0.27381
<.0001
1041
0.21772
<.0001
1037
0.14347
<.0001
1032
0.11930
0.0001
1028
0.44870
<.0001
1040
0.44307
<.0001
1039
1.00000

1041
0.31513
<.0001
1034
Cbuy 0.00860
0.7823
1034
0.19927
<.0001
1034
0.15390
<.0001
1030
0.10042
0.0013
1025
0.07204
0.0213
1021
0.20304
<.0001
1033
0.22142
<.0001
1032
0.31513
<.0001
1034
1.00000

1034



DATA = Candy Bar - Apples

The CORR Procedure

5 With Variables: CAatt CAtemp CAlike CAeatoften choice
8 Variables: Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
CAatt 1048 0 1.00000 0 -3.96864 3.87146
CAtemp 1041 0 1.00000 0 -2.81518 3.37955
CAlike 1044 0 1.00000 0 -2.87026 2.72729
CAeatoften 1028 0 1.00000 0 -2.31896 2.90792
choice 1025 0 1.00000 0 -0.99465 1.00440
Clike 1042 0 1.00000 0 -4.79456 4.31103
Cwarm 1038 0 1.00000 0 -2.93733 3.40144
Chist 1033 0 1.00000 0 -2.87842 3.61799
Cportray 1028 0 1.00000 0 -2.13246 3.22999
Cavg 1041 0 1.00000 0 -2.89017 1.05562
Cmost 1040 0 1.00000 0 -2.85568 1.12276
Cchoice 1041 0 1.00000 0 -3.30797 1.53421
Cbuy 1034 0 1.00000 0 -2.18968 1.13911

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Clike Cwarm Chist Cportray Cavg Cmost Cchoice Cbuy
CAatt 0.09646
0.0018
1041
0.05643
0.0693
1037
-0.04527
0.1461
1032
-0.02243
0.4727
1027
0.11910
0.0001
1040
0.12115
<.0001
1039
0.04173
0.1787
1040
0.06071
0.0511
1033
CAtemp 0.08204
0.0082
1039
0.06484
0.0370
1035
-0.06306
0.0430
1030
-0.02549
0.4149
1025
0.06476
0.0370
1038
0.09934
0.0014
1037
0.03025
0.3302
1038
0.06240
0.0452
1031
CAlike 0.12786
<.0001
1037
0.02626
0.3992
1033
-0.05532
0.0762
1028
-0.04172
0.1825
1023
0.10920
0.0004
1036
0.10658
0.0006
1035
0.03761
0.2265
1036
0.01953
0.5314
1029
CAeatoften 0.02463
0.4303
1028
-0.00346
0.9119
1024
-0.08436
0.0070
1019
-0.03298
0.2934
1017
0.02710
0.3853
1028
0.05401
0.0838
1026
-0.00895
0.7744
1028
0.13451
<.0001
1021
choice 0.09443
0.0025
1025
0.02307
0.4615
1021
-0.06729
0.0319
1017
-0.07090
0.0241
1012
0.11783
0.0002
1024
0.14085
<.0001
1023
0.09395
0.0026
1025
0.04411
0.1596
1018