DATA = Bush - Kerry

All variables are coded such that positive values indicate a preference for Bush over Kerry. Summary reports below have some standardized variables with mean of 0 and std of 1.

PERSONAL ATTITUDE MEASURES

BKlike = Bushlike - Kerrylike;
Bushlike = mean(likebush); Kerrylike = mean(likekerry);
likebush = How much do you like George Bush? (7=very much; 1=not at all)
likekerry = How much do you like John Kerry? (7=very much; 1=not at all)

BKchar = mean(BKintelligent, BKqualified, BKlikeable, BKcharacter);
BKintelligent = mean(intelligent); BKqualified = mean(qualified);
BKlikeable = mean(likeable); BKcharacter = mean(character);
intelligent = Who do you think is more intelligent? (7=George Bush; 1=John Kerry)
qualified = Who is more qualified to be president? (7=George Bush; 1=John Kerry)
likeable = Who do you think is more likeable? (7=George Bush; 1=John Kerry)
character = Whose character makes him better suited for the presidency? (7=George Bush; 1=John Kerry)

BKtemp = Bushtemp - Kerrytemp;
BushTemp = mean(bthermom); KerryTemp = mean(kthermom);
bthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards George Bush?
kthermom = On a scale of 0 - 100, with 0 being "very unfavorable" and 100 being "very favorable", how favorable do you feel towards John Kerry?

PERSONAL CRITERION MEASURES

BKvotetoday = mean(votetoday);
votetoday = If an election involving George Bush and John Kerry as candidates for president were held today, for whom would you vote? (7=George Bush; 1=John Kerry)

Voted2000
if vote2000 = 1 then voted2000 = 1;
else if vote2000 = 2 then voted2000 = -1;
else if vote2000 = 3 then voted2000 = 0;
else if vote2000 = 4 then voted2000 = 0;
else voted2000 = .;
vote2000 = mean(votedfor);
votedfor = For whom did you vote in the 2000 election? (1=George Bush; 2=Al Gore; 3=Ralph Nader; 4=Another candidate; 0=I did not vote)

politics = mean(polaffil);
polaffil = What is your political affiliation? (7=Definitely Republican; 1=Definitely Democrat)

CULTURAL ATTITUDE MEASURES

Clike = ClikeBush - ClikeKerry;
ClikeBush = mean(avlikebush); ClikeKerry = mean(avlikekerry);
avlikebush = How much does the average person like or dislike George Bush? (7=strongly likes; 1=strongly dislikes)
avlikekerry = How much does the average person like or dislike John Kerry? (7=strongly likes; 1=strongly dislikes)

Cwarm = CwarmBush - CwarmKerry;
CwarmBush = mean(socwarmbush); CwarmKerry = mean(socwarmkerry);
socwarmbush = How warm or cold is society toward George Bush? (7=very warm; 1=very cold)
socwarmkerry = How warm or cold is society toward John Kerry? (7=very warm; 1=very cold)

Cavg = mean(avpref);
avpref = Does the average person prefer George Bush or John Kerry? (7=George Bush; 1=John Kerry)

Cmost = mean(mostpref);
mostpref = Do most people prefer George Bush or John Kerry? (7=George Bush; 1=John Kerry)

Chist = CBhist - CKhist;
CBhist = mean(histfavbush); CKhist = mean(histfavkerry);
histfavbush = Historically, how favorable or unfavorable has American society been toward George Bush? (7=very favorable; 1=very unfavorable)
histfavkerry = Historically, how favorable or unfavorable has American society been toward John Kerry? (7=very favorable; 1=very unfavorable)

Cportray = CBportray - CKportray;
CBportray = mean(portraybush); CKportray = mean(portraykerry);
portraybush = How favorably or unfavorably does American society portray George Bush? (7=very favorably; 1=very unfavorably)
portraykerry = How favorably or unfavorably does American society portray John Kerry? (7=very favorably; 1=very unfavorably)

CULTURAL CRITERION MEASURES

Celectnow = mean(electtoday);
electtoday = If the vote were held today, who would be elected, John Kerry or George Bush? (7=George Bush; 1=John Kerry)

Celectnov = mean(electnov);
electnov = Who will win the election in November, John Kerry or George Bush? (7=George Bush; 1=John Kerry)


The CORR Procedure

7 Variables: Igb BKchar BKlike BKtemp BKvotetoday voted2000 politics

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
Igb 1062 -0.15136 0.50351 -160.74054 -1.47066 1.26118
BKchar 973 0 1.00000 0 -1.18751 2.13765
BKlike 972 0 1.00000 0 -1.65930 2.47002
BKtemp 965 0 1.00000 0 -1.48283 2.40330
BKvotetoday 926 0 1.00000 0 -0.73525 1.77246
voted2000 578 -0.27682 0.86898 -160.00000 -1.00000 1.00000
politics 941 3.09139 1.80193 2909 1.00000 7.00000

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Igb BKchar BKlike BKtemp BKvotetoday voted2000 politics
Igb 1.00000

1062
0.63724
<.0001
973
0.65978
<.0001
972
0.64645
<.0001
965
0.64729
<.0001
926
0.57822
<.0001
578
0.58975
<.0001
941
BKchar 0.63724
<.0001
973
1.00000

973
0.87765
<.0001
970
0.86513
<.0001
964
0.87136
<.0001
926
0.68545
<.0001
578
0.73513
<.0001
940
BKlike 0.65978
<.0001
972
0.87765
<.0001
970
1.00000

972
0.92509
<.0001
963
0.86762
<.0001
924
0.74001
<.0001
576
0.75764
<.0001
937
BKtemp 0.64645
<.0001
965
0.86513
<.0001
964
0.92509
<.0001
963
1.00000

965
0.86087
<.0001
919
0.71083
<.0001
575
0.74751
<.0001
936
BKvotetoday 0.64729
<.0001
926
0.87136
<.0001
926
0.86762
<.0001
924
0.86087
<.0001
919
1.00000

926
0.73185
<.0001
554
0.73814
<.0001
899
voted2000 0.57822
<.0001
578
0.68545
<.0001
578
0.74001
<.0001
576
0.71083
<.0001
575
0.73185
<.0001
554
1.00000

578
0.66570
<.0001
571
politics 0.58975
<.0001
941
0.73513
<.0001
940
0.75764
<.0001
937
0.74751
<.0001
936
0.73814
<.0001
899
0.66570
<.0001
571
1.00000

941



DATA = Bush - Kerry

The CORR Procedure

9 Variables: Igb Clike Cwarm Chist Cportray Cavg Cmost Celectnow Celectnov

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
Igb 1062 -0.15136 0.50351 -160.74054 -1.47066 1.26118
Clike 960 0 1.00000 0 -2.94352 3.44820
Cwarm 954 0 1.00000 0 -2.77877 3.20395
Chist 946 0 1.00000 0 -3.28781 2.69003
Cportray 951 0 1.00000 0 -2.54127 2.79490
Cavg 962 0 1.00000 0 -1.77632 2.00426
Cmost 960 0 1.00000 0 -1.83303 2.08468
Celectnow 958 -0.22547 1.70662 -216.00000 -3.00000 3.00000
Celectnov 951 -0.32808 1.84780 -312.00000 -3.00000 3.00000

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Igb Clike Cwarm Chist Cportray Cavg Cmost Celectnow Celectnov
Igb 1.00000

1062
0.21461
<.0001
960
0.11718
0.0003
954
0.04070
0.2111
946
-0.01995
0.5390
951
0.22834
<.0001
962
0.24964
<.0001
960
0.34900
<.0001
958
0.41530
<.0001
951
Clike 0.21461
<.0001
960
1.00000

960
0.62427
<.0001
953
0.35529
<.0001
946
0.42904
<.0001
947
0.57768
<.0001
958
0.54985
<.0001
956
0.45540
<.0001
954
0.46627
<.0001
947
Cwarm 0.11718
0.0003
954
0.62427
<.0001
953
1.00000

954
0.44558
<.0001
940
0.53480
<.0001
942
0.58651
<.0001
953
0.53236
<.0001
951
0.42342
<.0001
949
0.40975
<.0001
942
Chist 0.04070
0.2111
946
0.35529
<.0001
946
0.44558
<.0001
940
1.00000

946
0.52361
<.0001
938
0.36732
<.0001
945
0.32630
<.0001
943
0.27268
<.0001
943
0.22739
<.0001
936
Cportray -0.01995
0.5390
951
0.42904
<.0001
947
0.53480
<.0001
942
0.52361
<.0001
938
1.00000

951
0.42167
<.0001
950
0.37848
<.0001
948
0.33777
<.0001
948
0.26287
<.0001
942
Cavg 0.22834
<.0001
962
0.57768
<.0001
958
0.58651
<.0001
953
0.36732
<.0001
945
0.42167
<.0001
950
1.00000

962
0.75258
<.0001
959
0.50683
<.0001
956
0.48580
<.0001
950
Cmost 0.24964
<.0001
960
0.54985
<.0001
956
0.53236
<.0001
951
0.32630
<.0001
943
0.37848
<.0001
948
0.75258
<.0001
959
1.00000

960
0.54491
<.0001
954
0.54489
<.0001
947
Celectnow 0.34900
<.0001
958
0.45540
<.0001
954
0.42342
<.0001
949
0.27268
<.0001
943
0.33777
<.0001
948
0.50683
<.0001
956
0.54491
<.0001
954
1.00000

958
0.72771
<.0001
949
Celectnov 0.41530
<.0001
951
0.46627
<.0001
947
0.40975
<.0001
942
0.22739
<.0001
936
0.26287
<.0001
942
0.48580
<.0001
950
0.54489
<.0001
947
0.72771
<.0001
949
1.00000

951



DATA = Bush - Kerry

The CORR Procedure

6 With Variables: BKchar BKlike BKtemp BKvotetoday voted2000 politics
8 Variables: Clike Cwarm Chist Cportray Cavg Cmost Celectnow Celectnov

Simple Statistics
Variable N Mean Std Dev Sum Minimum Maximum
BKchar 973 0 1.00000 0 -1.18751 2.13765
BKlike 972 0 1.00000 0 -1.65930 2.47002
BKtemp 965 0 1.00000 0 -1.48283 2.40330
BKvotetoday 926 0 1.00000 0 -0.73525 1.77246
voted2000 578 -0.27682 0.86898 -160.00000 -1.00000 1.00000
politics 941 3.09139 1.80193 2909 1.00000 7.00000
Clike 960 0 1.00000 0 -2.94352 3.44820
Cwarm 954 0 1.00000 0 -2.77877 3.20395
Chist 946 0 1.00000 0 -3.28781 2.69003
Cportray 951 0 1.00000 0 -2.54127 2.79490
Cavg 962 0 1.00000 0 -1.77632 2.00426
Cmost 960 0 1.00000 0 -1.83303 2.08468
Celectnow 958 -0.22547 1.70662 -216.00000 -3.00000 3.00000
Celectnov 951 -0.32808 1.84780 -312.00000 -3.00000 3.00000

Pearson Correlation Coefficients
Prob > |r| under H0: Rho=0
Number of Observations
  Clike Cwarm Chist Cportray Cavg Cmost Celectnow Celectnov
BKchar 0.40457
<.0001
959
0.29328
<.0001
954
0.12828
<.0001
945
0.10003
0.0020
949
0.40736
<.0001
960
0.42329
<.0001
958
0.52272
<.0001
956
0.61403
<.0001
949
BKlike 0.36981
<.0001
956
0.26203
<.0001
951
0.09862
0.0024
942
0.07639
0.0187
948
0.37014
<.0001
958
0.37860
<.0001
956
0.49148
<.0001
954
0.58733
<.0001
948
BKtemp 0.37110
<.0001
955
0.25726
<.0001
950
0.12578
0.0001
941
0.07208
0.0266
946
0.36814
<.0001
957
0.38068
<.0001
955
0.50180
<.0001
953
0.58792
<.0001
947
BKvotetoday 0.36206
<.0001
915
0.25213
<.0001
910
0.09864
0.0030
902
0.05199
0.1182
904
0.35382
<.0001
914
0.36432
<.0001
913
0.50841
<.0001
911
0.58603
<.0001
905
voted2000 0.24364
<.0001
577
0.16248
<.0001
573
0.08490
0.0428
570
-0.01417
0.7351
573
0.26504
<.0001
576
0.30283
<.0001
576
0.36187
<.0001
576
0.46257
<.0001
572
politics 0.28491
<.0001
939
0.18660
<.0001
934
0.07329
0.0255
929
0.04699
0.1522
930
0.25540
<.0001
939
0.29167
<.0001
937
0.38727
<.0001
938
0.46052
<.0001
931