In Progress (barely Started…)
A classic start-up & failure...instructive for would-be entrepreneurs!
An excellent introduction to the world of New Product Development in the Software world.
on Tomorrow: The Evolution of Proctor and Gamble
by Oscar Schisgall
All Marketing professionals would be interested in reading the story of the firm that defined the Brand Mangement system.
the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore (Paperback - August 1999)
The Everett Rogers diffusion model adapted to the high-tech industry.
Potter and the Order of the Phoenix (Book 5)
by J. K. Rowling, Mary GrandPré (Illustrator)
Not a marketing book but should be a fun summer read!
Product Leadership: by Robert G. Cooper, Perseus Publishing; (May 2000)
by Andrew S. Grove
A classic now!