Recommend Readings:

In Progress (barely Started…)


Airline Readings: “Popular Press Books”


Startup: A Silicon Valley Adventure
by Jerry Kaplan

          A classic start-up & failure...instructive for would-be entrepreneurs!


Show-Stopper!: The Breakneck Race to Create Windows Nt and the Next Generation at Microsoft

by G. Pascal Zachary

          An excellent introduction to the world of New Product Development in the Software world.


Eyes on Tomorrow: The Evolution of Proctor and Gamble
by Oscar Schisgall

          All Marketing professionals would be interested in reading the story of the firm that defined the Brand Mangement system.


Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore (Paperback - August 1999)

          The Everett Rogers diffusion model adapted to the high-tech industry.


Harry Potter and the Order of the Phoenix (Book 5)
by J. K. Rowling, Mary GrandPré (Illustrator)


          Not a marketing book but should be a fun summer read!


“Text Books”


Product Leadership: by Robert G. Cooper, Perseus Publishing; (May 2000)



High Output Management
by Andrew S. Grove

          A classic now!


Winning at New Products: Accelerating the Process from Idea to Launch by Robert Gravlin Cooper





New Product and Brand Management (2nd Edition)
by Gary L. Lilien, Arvind Rangaswamy