Recommend
In Progress
(barely Started…)
Airline
Startup:
A Silicon Valley Adventure
by Jerry
Kaplan
A classic start-up &
failure...instructive for would-be entrepreneurs!
Show-Stopper!: The Breakneck Race to Create Windows Nt
and the Next Generation at Microsoft
An excellent
introduction to the world of New Product Development in the Software world.
Eyes
on Tomorrow: The Evolution of Proctor and Gamble
by Oscar Schisgall
All Marketing professionals would be
interested in reading the story of the firm that defined the Brand Mangement system.
Inside
the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore (Paperback - August 1999)
The Everett Rogers diffusion model
adapted to the high-tech industry.
Harry
Potter and the Order of the Phoenix (Book 5)
by J.
K. Rowling, Mary
GrandPré (Illustrator)
Not a marketing book but should be a
fun summer read!
“Text
Books”
Product Leadership: by Robert G. Cooper, Perseus Publishing; (May 2000)
http://www.amazon.com/exec/obidos/ASIN/0738200107/sundarschoices/104-8866931-0131122
High
Output Management
by Andrew S. Grove
A classic now!
Winning at New Products: Accelerating the Process from Idea to Launch by Robert Gravlin Cooper
SOFTWARE MODULES:
New
Product and Brand Management (2nd Edition)
by Gary
L. Lilien, Arvind
Rangaswamy