{"id":19,"date":"2020-09-07T10:39:24","date_gmt":"2020-09-07T10:39:24","guid":{"rendered":"http:\/\/faculty.washington.edu\/shirsho\/wordpress\/?page_id=19"},"modified":"2026-03-25T21:32:27","modified_gmt":"2026-03-25T21:32:27","slug":"research","status":"publish","type":"page","link":"http:\/\/faculty.washington.edu\/shirsho\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Published Papers<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/doi.org\/10.1007\/s11129-025-09297-4\">How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data<\/a><\/strong><\/p>\n\n\n\n<p><em>with Pradeep Chintagunta and Sanjay Dhar<\/em>.  Quantitative Marketing and Economics (2025)<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3600088\">Frontiers:The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic<\/a><\/strong><\/p>\n\n\n\n<p><em>with Andrey Simonov, Szymon Sacher and Jean-Pierre Dube<\/em>. Marketing Science (2022)<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Working Papers<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=5304835\"><strong>How does online shopping affect offline price sensitivity?<\/strong><\/a><\/p>\n\n\n\n<p><em>with Hema Yoganarasimhan and Haonan Zhang<\/em>. Revise and Resubmit at Management Science<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4747756\">Channel Adoption Pathways and Post-Adoption Behavior<\/a><\/strong><\/p>\n\n\n\n<p><em>with Hema Yoganarasimhan and Haonan Zhang<\/em>. Revise and Resubmit at Journal of Marketing<\/p>\n\n\n\n<p><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4049330\"><strong>Lead with the brand or the discount? Trade-offs in discount disclosure in digital ads<\/strong><\/a><\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">Works in Progress<\/span><\/strong><\/p>\n\n\n\n<p><strong>A New Instrument for Measuring the Effectiveness of TV Advertising: Channel Position Effects<\/strong><br><em>with Jean-Pierre Dube and Andrey Simonov<\/em><\/p>\n\n\n\n<p><strong>Do spend goals and reward amounts affect loyalty program uptake and performance? Evidence from large scale field experiments<\/strong><\/p>\n\n\n\n<p><em>with Hema Yoganarasimhan<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published Papers How do U.S. households change their expenditure patterns in response to income or wealth shocks? Insights from NielsenIQ Data with Pradeep Chintagunta and Sanjay Dhar. Quantitative Marketing and Economics (2025) Frontiers:The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic with Andrey Simonov, Szymon Sacher and Jean-Pierre Dube. Marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/19"}],"collection":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":22,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":91,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/19\/revisions\/91"}],"wp:attachment":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}