{"id":12,"date":"2020-09-07T10:37:08","date_gmt":"2020-09-07T10:37:08","guid":{"rendered":"http:\/\/faculty.washington.edu\/shirsho\/wordpress\/?page_id=12"},"modified":"2025-08-25T22:55:09","modified_gmt":"2025-08-25T22:55:09","slug":"about-me","status":"publish","type":"page","link":"http:\/\/faculty.washington.edu\/shirsho\/","title":{"rendered":"About Me"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"700\" height=\"467\" src=\"http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-700x467.jpg\" alt=\"\" class=\"wp-image-74\" srcset=\"http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-700x467.jpg 700w, http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-300x200.jpg 300w, http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-768x512.jpg 768w, http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-1536x1024.jpg 1536w, http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-2048x1365.jpg 2048w, http:\/\/faculty.washington.edu\/shirsho\/wordpress\/wp-content\/uploads\/2025\/08\/Biswas-Shirsho-207-min-800x533.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">I am an Assistant Professor of Marketing and International Business at the University of Washington. I earned my Ph.D. in Marketing from the University of Chicago Booth School of Business in 2020. My research focuses on advertising, media, retail channel management, and digital marketing, with a methodological emphasis on large-scale field experiments and econometric analysis. At UW, I teach electives on Pricing Strategy and Analytics across MBA, MSBA, and undergraduate programs.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Research Interests<\/strong>: Advertising, Digital Marketing, Media Consumption, Retail Channel Management<\/p>\n\n\n\n<h5 class=\"has-text-align-center\">Contact<\/h5>\n\n\n\n<p class=\"has-text-align-center\">shirsho@uw.edu<\/p>\n\n\n\n<p class=\"has-text-align-center\">University of Washington &#8211; Foster School of Business<br>Paccar Hall 450<br>Seattle, WA 98195<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am an Assistant Professor of Marketing and International Business at the University of Washington. I earned my Ph.D. in Marketing from the University of Chicago Booth School of Business in 2020. My research focuses on advertising, media, retail channel management, and digital marketing, with a methodological emphasis on large-scale field experiments and econometric analysis&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/12"}],"collection":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":8,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":76,"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/pages\/12\/revisions\/76"}],"wp:attachment":[{"href":"http:\/\/faculty.washington.edu\/shirsho\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}