Talk to Members of Woodinville Chamber of Commerce
Understand your Customers Better and Win!
Three Types of Customers
What do you gain by reducing the number of switchers?
Why do customers switch?
Specific Reasons for Top 5
Cartoon - "Reverse Psychology"
Number of Reasons for Switching
What happens when customers switch?
What can you do about it?
Know your customers well
Differentiate
Differentiation=Loyalty
Discovering Points of Differentiation
Customer Loyalty Program
Tailored Direct Marketing Program
Final Thoughts
Cartoon - "Clutter"
Email: sandeep@u.washington.edu
Home Page: http://weber.u.washington.edu/~sandeep