Krishnamurthy, Sandeep(2002), "Cave or
Community? An Empirical Examination of 100 Mature Open Source Projects", First
Monday, 7(6), http://www.firstmonday.org/issue7_6/krishnamurthy.(This
was the most read paper in the journal in June 2002.)
Miyazaki, Anthony and Krishnamurthy, Sandeep(2002),
“Internet Seals of Approval:Effects on Online Privacy Policies and Consumer
Perceptions”, Journal of Consumer Affairs, 36(1), Summer, 28-49.
Krishnamurthy, Sandeep (2001), “Understanding
Online Message Dissemination: An Empirical Analysis of
Send-This-Message-To-Your-Friend Data”, First Monday, 6(5), http://www.firstmonday.org/issues/issue6_5/krishnamurthy/index.html.
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your comments on the paper here.
Krishnamurthy, Sandeep (2001), “Person-to-Person
Marketing: Marketing and the New Consumer Web”, Quarterly Journal of Electronic Commerce, 2(2), 123-138.
Krishnamurthy, Sandeep (2001), “A Comprehensive
Analysis of Permission Marketing”, Journal
of Computer-Mediated Communication- http://www.ascusc.org/jcmc/vol6/issue2/krishnamurthy.html. Enter
your comments on the paper here.
Krishnamurthy, Sandeep (2001), “An Empirical Study
of the Causal Antecedents of Customer Confidence in E-tailers”, First Monday , 6(1), http://www.firstmonday.dk/issues/issue6_1/krishnamurthy/index.html.
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your comments on the paper here.
Krishnamurthy, Sandeep (2000), “Spam Revisited”, Quarterly Journal of Electronic Commerce,
1(4), 305-321.
Krishnamurthy, Sandeep (2000), “Deciphering the
Internet Advertising Puzzle”, Marketing
Management, 9(3), 34-39.
Krishnamurthy, Sandeep (1999), “Enlarging the Pie
vs. Increasing One’s Slice: An Analysis of the Relationship Between Product
Class and Brand Advertising”, Marketing Letters, 11(1), 37-48.
Krishnamurthy, Sandeep, “The Impact of Provision Point
on Funding Generic Advertising Campaigns”, Marketing
Letters, 12(4), 315-325.
Krishnamurthy, Sandeep (2001), “The Microsoft
Challenge Case”, International Journal of
Non-profit and Voluntary Sector Marketing, 6(2), 105-115.
Krishnamurthy,
Sandeep, “The Washington Combined Fund Drive Case”, International Journal of Non-profit and Voluntary Sector Marketing, 7(1),
45-55.