The Google Drill
Google is an intrinsic part
of our lives now. You can be more
productive at your job if you pick up some tricks on how to conduct certain searches
more effectively.
Spending a few minutes on
this today can help you immensely on your job.
I will provide you with ten
scenarios. I want you to be able to
handle them effectively on Google. We
will use the term "permission marketing" as the default search.
Scroll to the bottom for
answers.
(1)
Do you
know how to search for the exact phrase "permission marketing" on
Google?
(2) Do
you know how to search for powerpoint files on the Web that have the exact
phrase "permission marketing"?
(3) Do
you know how to search for information about the exact phrase "permission
marketing" on .edu sites only?
Can you
repeat search #1 on (4) Google's Directory, (5) Google's Groups and (6)
Google's Images?
(7) Repeat search # 1. Look at the results closely. Next to each result there are two terms-
"Cached" and "Similar pages". Click on these terms for the first few results. Do you see any differences?
(8) Get a list
of sites that link to my homepage.
(9) Search for a
phone number on Google. First use 425
352 5000. What do you find? Now, try
other numbers you know- e.g. your company's main phone #, your home phone #
etc. You could also try this one 425
352 5229. Using parentheses for area
code does not make a difference.
(10) Locate
Google's page for Microsoft-related sites.
Searching for permission marketing may not be the best idea here. I would suggest searching for
"operating system".