Contemporary Research in E-Marketing, Volume 2

TABLE OF CONTENTS

Swami, Sanjeev and Ram Krishna, “Evaluation Of Web Sites On Information And Entertainment Properties: The Role Of Involvement”

Sena, Mark P. and Gerald Braun, “An Examination of Consumer Behavior on eBay Motors”.

Sanjeev Swami, Neelabhro Deb, Sudhir Nagle, Sreejith Ummathiriyan, and Bindumadhavi P, “Job Search at Naukri.com: Case Study of a Successful Dot-Com Venture in India”.

Porter, Thomas W., “User-Centered Design And Marketing: Online Customer Value”

Merrill Warkentin, Robert S. Moore, and Melissa Moore, “A Synthesis and Analysis of Behavioral and Policy Issues in Electronic Marketing Communications”

Minocha, Shailey, Liisa H. Dawson, Ann Blandford and Nicola Millard, “Providing Value To Customer In E Commerce Environments: The Customer’s Perspective”.

Bandyopadhyay, Subir and Rosemary Serjak, “Key Success Requirements for Online Brand Management”.

Andreini, Daniela, “The Evolution Of The Theory And Practice Of Marketing In The Light Of Information Technology”.

Egea, Jose Manuel Ortega and Manuel Recio Menéndez, “The Internet And Global Markets”.

Mason, Peyton, Boyd Davis and Deborah Bosley, “Stance Analysis: Social Cues And Attitudes In Online Interaction”.

Madlberger, Maria, Application Of Internet-Based Marketing Instruments By Multi-Channel Retailers: A Web Site Analysis In The US And The UK.

Kumar, Ramesh S., “The E-Mode of Brand Positioning-The Need for an Online

Positioning Interface”

Del Giudice, Manlio and Michel Polski, “Locked-In By Services: Willingness To Pay More And Switching Behavior In A Digital Environment”