Contemporary Research in E-Marketing, Volume 1
TABLE OF CONTENTS
Social Oracles As Advertising Tools In Programmable Businesses
Nick V. Flor, University Of New Mexico
Economic Issues In Advertising Via Email: A Role For A Trusted Third Party?
Arvind Tripathi, University Of Washington
Ram Gopal, University Of Connecticut
Zhiping Walter, University of Colorado, Denver
Web Personalization For E-Marketing Intelligence
Penelope MARKELLOU, Department of Computer Engineering and Informatics, University of Patras, Greece
Maria RIGOU, Department of Computer Engineering and Informatics, University of Patras, Greece
Spiros SIRMAKESSIS, Technological Educational Institution of Messolongi,
Department of Applied Informatics in Administration and Economics.
Knowledge Gathering/Knowledge Sharing: The Business/Consumer Culture Dichotomy
Rachel Mclean, Manchester Metropolitan University Business School, Uk
Nigel M. Blackie, University Of Salford, Uk
MSQ-model- An Exploratory Study of the Determinants of Mobile Service Quality
Veronica Liljander, Swedish School of Economics and Business Administration (Hanken), Helsinki, Finland
Jan Nordman, Accountant, EMEA Finance, Lexmark International, Technology SA, Geneva, Switzerland
Experiencing Quality: The Impact of Practice on Customers’ Preferences for and Perceptions of Electronic Interfaces
Kyle B. Murray, University of Western Ontario
The Impact of EBay Ratings and Item Descriptions on Auction Prices: A Comparison of Designer Watches and DVDs
Mark P. Sena, Department Of Information Systems, Xavier University
C. Edward Heath, Department Of Marketing, Northern Kentucky University
Michael A. Webb, Department Of Economics, Xavier University
Viral Experiences: Do You Trust Your Friends?
Shenja Van Der Graaf, Department Of Communication And Information Studies, Utrecht University, The Netherlands
Public Opinions Of Online Privacy: Definitions, Assessment And Implications For Industry And Public Policy
Kim Sheehan, University Of Oregon
Online Privacy: Consumer Concerns And Technological Competence
Pushkala Raman, Florida State University
Kartik Pashupati, Southern Methodist University
Using Server Log Files and Online Experiments to Enhance Internet Marketing
Charles F. Hofacker, Department of Marketing, Florida State University
Jamie Murphy, School of Business, University of Western Australia
CRM, KDD and Relationship Marketing: Requisite Trio For Sustainable E-Marketing
Nikhilesh Dholakia, University Of Rhode Island
Jounghae Bang, University Of Rhode Island
Ruby Dholakia, University of Rhode Island
An Interactive Marketing Communication Model In New Product Diffusion
Fiona Sussan, Department Of Marketing, Baruch University
A Rhetorical-Prototype Mechanism For Creating E-Marketing Materials
For International Consumers
Kirk St.Amant, James Madison University
How Innovativeness Influences Internet Shopping
Ronald E. Goldsmith, Florida State University
Barbara A. Lafferty, University Of South Florida