Research Methods

Social Science Communication Research, 382

Winter 2004

MW 3:30-5:20 CMU 120

Department of Communication

University of Washington

 

Dr. Philip N. Howard

Room 227, Communications Building

Telephone:  (206) 221-6532, E-mail:  pnhoward@u.washington.edu

Office Hours Mondays and Wednesdays 2:30-3:30 or by appointment

 

Whitney D. Anspach

Room 340L, Communications Building

E-mail:  wda@u.washington.edu

Office Hours Tuesdays and Thursdays, 11:00-12:00 or by appointment

 

Class Website: http://faculty.washington.edu/pnhoward/teaching/researchmethods/researchmethods.html

 

 

COURSE CONTENT

What are the important research tools used in contemporary social sciences?  How do these tools differ, and what are their relative strengths?  Since researchers often face restrictions in time, personnel and financial resources, they must be frugal and deliberate about the methods they choose.  This course has several objectives:

 

·          to teach students about the similarities and differences between qualitative, comparative, and quantitative research;

·          to teach students to articulate a research question and select the research methods most likely to help answer the research question;

·          to teach students how to use these methods, and then to critically evaluate the data these methods yield.

 

Broadly, this course will cover qualitative (participant observation, ethnography), comparative (small set, historical, content, archival), and quantitative (statistics, survey, social network) methods.  We will also discuss and practice the process of data collection, sampling and measurement.  Research ethics will be discussed as issues emerge.  If there is time we may explore experimental and quasi-experimental research design.

 

The course itself has no mandatory component in multivariate statistics, but we will do some simple calculations in class.  Students with at least one other course in communication, sociology or political science or other research experience will be best prepared for the pace and expectations of this course.

 

TEACHING METHOD

This class will be a workshop in which the instructor, students, and occasional guest lecturer can present ideas on how and when to use different research methods.  As much as this is a class in research methods, it is also an opportunity for you to choose the questions and themes you find most interesting in the social sciences.  Although you are required to try your hand at different methods, you have wide freedom to select the topics of your research; much of the content of this class will depend on the topics that interest students.  Students will finish the course with a good reference packet of notes, reviews, and other handouts.  E-mail will be frequently used to conduct class business and carry on debates outside of class time. 

 

METHODS OF EVALUATION

This course will not have formal section meetings or a final exam.  However, students are responsible for using the time on Friday to work on assignments and in the first two weeks of class, students should use the time to teach themselves how to use Catalyst.  Whitney Anspach will be administering the evaluation through the Catalyst system, will take attendance at the beginning of each class, and will observe participation in the context of classroom discussions.  On the first Friday of the first week there will be a training session with several exercises for those who have not used the Catalyst system. This Friday session is not required but we encourage you to attend and practice using the Catalyst system before the first assignments are due.  Friday's catalyst training will be held in COM304 during your assigned section times (e.g. 8:30-9:20, 9:30-10:20, 10:30-11:20 and 11:30-12:20). There are exactly enough computers for the enrolled members of each section, so please do not attempt to attend a section you are not enrolled in.

 

We have a number of grading criteria that apply to all assignments.  All of the grading criteria are identified in this course outline, but we have a grading key for 10-point essay assignments and a grading key for interpreting your final grade.  If an assignment is not online by the time we come to grade it, you will receive a 0 for that assignment.  We encourage you to have a friend quickly proofread your writing before you submit the assignment to us. Since irregular attendance will disrupt our learning community, unexplained absences will affect your grade.  However, attendance will not be taken as a formal component of the grade.  We will only consult your attendance record if you ask us to reevaluate your final grade.  Even though many of the course handouts are available online, lecture notes and slides are not available online. We will make every effort to return a grade for your work a week after your work is submitted. Extensions are available for medical reasons, and you will need a doctor’s note. 

 

Participation (10%).  Students are expected to actively participate in class discussions.  Regular attendance and contributions to the discussion of assigned readings and each other’s work will result in a high grade.

 

In Class Quizzes (20%).  Students will be given two short quizzes on terms and ideas covered in class meetings and readings, with each quiz valued at 10% of the final grade.

 

Short Writing Assignments (70%).   Students will be given seven short writing assignments, no more than one a week, of 500 words, each of the seven assignments valued at 10% of the final grade.

 

Work must be 12-point, times roman font, and free of spelling mistakes.  It must appear on your UW website by the due date specified in the outline below.  Use gender-neutral language.  We will not mark for grammar but if it impedes our ability to understand your arguments your grade will suffer, so it is a good idea to have at least one other person proofread your writing.  Use William Strunk, Jr., and E. B. White, The Elements of Style (New York:  Macmillan, 1979) for writing style questions.  Purdue University owl.english.purdue.edu has an excellent collection of documents about writing and research.  Citations should be formatted according to the APA style guidelines.  Please refer to the “Statement of Academic Responsibility” in the UW Bachelor’s Degree Handbook for definitions of plagiarism.  Please submit your work using Catalyst’s Peer Review System.

 

 

COURSE MATERIAL

Both books will be available at the Bookstore and additional materials will be found online at the class website.

 

--Charles Ragin, Constructing Social Research: The Unity and Diversity of Method (Thousand Oaks, CA:  Pine Forge Press, 1994), $26.95, ISBN: 0803990219.

--Darrell Huff and Irving Geis, How to Lie With Statistics (New York: Norton, 1993), $11.00, ISBN: 0393310728.

 

COURSE OUTLINE & METHOD OF EVALUATION

In most weeks, Monday afternoons will have a substantive lecture and Wednesday afternoons will be a work session during which we discuss the readings or each other’s work. 

 

Week 1:  Formulating Research Questions.

Dates: January 5th and 7th.

Reading:  Ragin Chapter 1.

Handouts:  Designing Social Science Communication Research, Types of Evidence.

Evaluation:  None.

 

Week 2:  Research Challenges.

Dates:  January 12th and 14th.

Reading:  Ragin Chapter 2 and 3.

Handouts:  Types of Causality, Argumentative Fallacies.

Evaluation:  Evidence in News Assignment, 10% of final grade, due beginning of class on the 14th.

 

Week 3:  Qualitative Methods.

Dates:  January 21st.

Reading:  Ragin Chapter 4, Technology as An Occasion for Structuring, Barley.

Handouts:  None.

Evaluation:  Formulating Research Questions Assignment, 10% of final grade, due beginning of class on the 21st.

 

Week 4:  Qualitative Methods.

Dates:  January 26th and 28th.

Reading:  Ragin Chapter 5, Popular Music as a Confidence Game, Grazian.

Handout:  Connecting Arguments to Theoretical Paradigms, Organizing an In-Depth Interview,

Evaluation:  Participant Observation Assignment, 10% of final grade, due beginning of class on the 28th.

 

Week 5:  Comparative Methods. Internet Research Methods Guest Lecturer by Dr. Foot.

Dates:  February 2nd and 4th.

Reading:  Doing Internet Research, Jones, and The Web As An Object of Study, Schneider & Foot.

Evaluation:  Wired, Tired and Expired Archive, 10% of final grade, due beginning of class on the 4th.

 

Week 6:  Comparative Methods.

Dates:  February 9th and 11th.

Reading:  Ragin Chapter 6 and Afterward.

Handouts:  Major Forms of Cross-Case Research, Focus Group Exercise, Draft Music Survey.

Evaluation:  In class test, 10% of final grade, during class on the 11th.

 

Week 7:  Quantitative Methods.

Dates:  February 18th.

Reading:  Huff, Introduction, Chapter 1 to 5.

Handouts:  In-Class Survey Design Scenario.

Evaluation:  Survey of Information and Communication Technology Use, 10% of final grade, due on midnight of the 22nd.  See the report or data.

 

Week 8:  Quantitative Methods.

Dates:  February 23rd and 25th.

Reading:  Huff, Chapter 6 to 10.

Handouts:  Frequency and Sampling Distributions, 20 Ways To Critique a Political Poll.

Evaluation:  In class test, 10% of final grade, during class on the 25th. 

 

Week 9:  Social Network Analysis, Experimental & Quasi-Experimental Methods.  Research Ethics Guest Lecture by Whitney Anspach.

Dates:  March 1st and 3rd.

Reading:  Excerpt Frey, Botan, & Kreps, General Human Subjects Review Facts

Handouts: Social Network Analysis Exercise, Research Ethics.  Additionally, you may wish to refer to the General Guidelines for Ethnical Internet Research, or links about the "Sokal Hoax".

Evaluation:  Interview Exercise, 10% of final grade, due beginning of class on March the 3rd.

 

Week 10:  Unobtrusive and Documentary Methods.

Dates:  March 8th and 10th.

Handouts:  Unobtrusive Research Exercise.

Reading:  Excerpt from Unobtrusive Measures, Chapter 1 and Chapter 5.

Evaluation:  Documentary Assessment, 10% of final grade, due midnight on March the 15th.