Book: New Media Campaigns and the Managed Citizen

Awards
Best Book Award 2006, American Sociological Association, Communication and Information Technologies Section. For an outstanding book in the social study of communication and information technology published in the two calendar years prior to the award being presented.
Outstanding Book Award 2008, International Communication Association. The award honors a book published in the previous two years. The selection committee judges each nominated book on several criteria including the importance of the problem it addresses to the fields represented in ICA and to communication studies as a whole, the quality of writing and argument, and the strength of evidence it presents.
Commentary
"Howard's book is a masterful thick description of the inevitable confluence of two powerful institutions in American politics -- the networked computer and the political campaign establishment. He tracks the growth of hypermedia, implanted campaigns, political redlining and explains the meaning of your political 'data shadow.' He follows the struggles of the community of young high-tech consultants as they try to balance the need to make a living, to win elections, and also follow their shared ideals about empowering a better informed electorate. It is an important story. He is a great story teller. And he has an amazingly keen eye for enriching our theoretical understanding of the evolving digital public sphere."
W. Russell Neuman, University of Michigan
Review Essays
John Sides, George Washington University. Political Science Quarterly 121, no. 3 (2006): 529–30.