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Positions Held:
- Michael G. Foster School of Business, University of Washington
- Marion B. Ingersoll Professor of Marketing, 2021-current
- Faculty Director, Master of Science in Business Analytics (MSBA) Program, 2018-current
- Marion B. Ingersoll Professor, Associate Professor of Marketing, 2015-2021
- Associate Professor of Marketing, 2013-2015
- Assistant Professor of Marketing, 2011-2013
- Yale School of Management, Assistant Professor of Marketing, 2007-2011
- Amazon, Seattle
- Scholar, Analytics and Insights, 2022-2023
- McKinsey&Company, Associate, 1999-2003
Education:
- Ph.D., UCLA Anderson School of Management, 2007
- MBA, UCLA Anderson School of Management, 2003
- Dipl.rer.pol., Economics, Ruprecht-Karls-Universitaet Heidelberg, Germany, 1999
Specialties:
- Search Engine Marketing & Online Advertising
- Methodological: Bayesian Dynamics, Sparse Data, Response&Attribution Models
Selected Awards:
- 2022: Ph.D. Program Mentoring Award (UW Foster)
- 2020: Finalist, Long Term Impact Award, Marketing Science Institute (MSI)
- 2019: Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS)
- 2018: Lex N. Gamble Award for Excellence in Case Development and Curriculum Innovation (UW Foster)
- 2016: Winner, William F. O'Dell Award, American Marketing Association (AMA)
- 2016: Finalist, Sheth Foundation Best Paper Award, Academy of Marketing Science (AMS)
- 2013: Winner, Donald R. Lehmann Award, American Marketing Association (AMA)
- 2013: Finalist, Paul E. Green Award, American Marketing Association (AMA)
- 2013: Finalist, Frank M. Bass Award, Marketing Science Institute (MSI)
- 2012: Winner, Paul E. Green Award, American Marketing Association (AMA)
- 2012: Dean's Faculty Research Award (UW Foster)
- 2007: Finalist, Clayton Dissertation Proposal Competition, Markting Science Institute (MSI)
- 2007: Winner, Best Paper of the Conference Based on a Doctoral Dissertation, European Marketing Academy Conference (EMAC)
Selected Honors:
- 2020: MSI Scholars, Marketing Science Institute (MSI)
- 2015: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2011-2015), American Marketing Association (AMA)
- 2014: Top 50 Scholar, Author Productivity in the Premier Marketing Journals (2010-2014), American Marketing Association (AMA)
- 2013: MSI Young Scholar, Marketing Science Institute (MSI)
- 2013: Top 50 Scholars, Author Productivity in the Premier Marketing Journals (2009-2013), American Marketing Association (AMA)
- 2007: Fellow, Sheth Foundation Doctoral Consortium
Professional Activities:
- Area Editor: International Journal of Research in Marketing (IJRM)
- Member of the Editorial Board: Marketing Science, International Journal of Research in Marketing (IJRM), Journal of the Academy of Marketing Science (JAMS), Journal of Retailing (JR), Journal of Interactive Marketing (JIM), Business Research (BuR)
