Notes
Slide Show
Outline
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IMPORTANT NOTES
  • This was the keynote presentation at the 2001 Big6 Conference, San Jose, CA August 10, 2001.
  • All slides are included except graphics and comics that are proprietary for presentation only.
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Exercise
“Food for Thought”
  • Pick a favorite restaurant.
  • “Why?” Think about why it is a favorite.
  • Write down 2-3 of your reasons.
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Change
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Change
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Technology
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Technology
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What to Speak About?
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What to Speak About?
  • 1.1  Define the problem
  • 1.2  Identify the information requirements
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What to Speak About?
  • Big6 1.1: Define the Problem
    • Engaging
    • For a sophisticated audience
    • Substantive but also funny
  • Big6 1.2: Identify Information Needed
    • Hook
    • Metaphor
    • New ideas and information

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What to Speak About?
  • 2.1  Determine all possible sources
  • 2.2  Select the best sources
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Information Seeking Strategies
  • People
  • Big6 listserv
  • Big6 books/articles
  • My own ideas
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What to Speak About?
  • 3.1  Locate sources
  • 3.2  Find information within sources
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Location & Access
  • People
  • Big6 listserv
  • Big6 books/articles
  • My own ideas
  • Phone; email, in-person
  • Archives on web
  • Book shelf
  • Paper file; online
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Paper File of Ideas
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What to Speak About?
  • 4.1  Engage (read, hear, view)
  • 4.2  Extract relevant information
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Paper File of Ideas
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Paper File of Ideas
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“The Big6 is the McDonald’s of Information Literacy”
  • 5.1 Organize
  • 5.2 Present
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“The Big6 is the McDonald’s of Information Literacy”
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“The Big6 is the McDonald’s of Information Literacy”
  • 6.1 Judge the result
  • 6.2 Judge the process
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Food for Thought
  • “The Big6 is the McDonald’s of the information literacy movement?”
  • Huh?
  • McDonald’s and the Big6?  No way!
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What to Speak About?
  • Big6 1.1: Define the Problem
    • Engaging
    • For a sophisticated audience
    • Substantive but also funny
  • Big6 1.2: Identify Information Needed
    • Hook
    • Metaphor
    • New ideas and information

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Preparing the Speech
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Using Word & PowerPoint
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Using PowerPoint & Word
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Using PowerPoint & Word
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Preparing the Speech
  • 6.1 Judge the result
  • 6.2 Judge the process
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Outline
  • Introduction
  • Food for Thought
  • Related Tastes of the  Big6
  • Challenges and Opportunities
  • Closing
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Outline
  • Introduction
  • Food for Thought
  • Related Tastes of the  Big6
  • Challenges and Opportunities
  • Closing
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Food for Thought
  • “The Big6 is the McDonald’s of the information literacy movement?”
  • Huh?
  • McDonald’s and the Big6?  No way!
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"The most successful service company..."
  • The most successful service company and restaurant in the history of the world.
  • More retail outlets than any other merchant.
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"The most successful service company..."
  • The most successful service company and restaurant in the history of the world.
  • More retail outlets than any other merchant.
  • The most used information literacy model
  •  Used in thousands of schools and classrooms
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"Q S C & V"
  • Q S C & V
  • Quality
  • Service
  • Cleanliness
  • Value
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"Q S C & V"
  • Q S C & V
  • Quality
  • Service
  • Cleanliness
  • Value
  • Meaningful, important skills
  • Focus on students and their needs
  • Context
  • Big payoff
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"Raised customer expectations"
  • Raised customer expectations
  • Revolutionized the food service industry
  • Changed eating habits
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"Raised customer expectations"
  • Raised customer expectations
  • Revolutionized the food service industry
  • Changed eating habits


  • Raising student, teacher and parent expectations
  • Revolutionizing learning and teaching


  • Changing the way we approach info problems
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"The most recognized trademark in..."
  • The most recognized trademark in the world.
  • 99% of all Americans have eaten in a McDonald’s.
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"The most recognized trademark in..."
  • The most recognized trademark in the world.
  • 99% of all Americans have eaten in a McDonald’s.


  • …Well, we still have
  • some work
  • to do!
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Exercise
“Food for Thought”
  • Pick a favorite restaurant.
  • “Why?” Think about why it is a favorite.
  • Write down 2-3 of your reasons.


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Exercise
“Food for Thought”
  • Pick a favorite restaurant.
  • “Why?” Think about why it is a favorite.
  • Write down 2-3 of your reasons.
  • Relate to the Big6.
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"good food"

  • good food
  • atmosphere
  • interesting



  •   quality
  •   context
  •   engaging
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Outline
  • Introduction
  • Food for Thought
  • Related Tastes of the  Big6
  • Challenges and Opportunities
  • Closing
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Tastes of the Big6
  • “Essential skills for the information age.”


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Information Overload
  • Today, a daily New York Times has more information in it than a person would come across in an entire lifetime in the 17th Century.
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Information Overload
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UW Survey of Valued Skills
November 1998
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Survey of UW Freshmen
Autumn 1998
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Survey of UW Seniors
 Spring 1998
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Survey of UW Seniors
 Spring 1998
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Key National Standards for Information & Technology Literacy
  • American Association of School Librarians/Association for Educational Communications and Technology (AASL/AECT)
  • Association of College and Research Libraries (ACRL)
  • National Academy of Sciences
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AASL – Nine Information Literacy Standards for Student Learning
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AASL/AECT
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AASL/AECT
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ACRL: Information Literacy Competency
Standards for Higher Education
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ACRL: Information Literacy Competency
Standards for Higher Education
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ACRL: Information Literacy Competency
Standards for Higher Education
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ACRL: Information Literacy Competency
Standards for Higher Education
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FITness: Fluency in Information Technology
  • “What should everyone know about information  technology?”
  • Skills
  • Concepts
  • Capabilities
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FITness: Fluency in Information Technology
  • Skills: Knowing contemporary applications; approximates traditional “computer literacy.”
  • Concepts: The foundations of info tech; the “book learning part;” e.g., algorithms.
  • Capabilities: Higher level thinking; life skills applied to IT.





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FITness: Fluency in Information Technology
  • Skills: Knowing contemporary applications; approximates traditional “computer literacy.”  Tech in Big6
  • Concepts: The foundations of info tech;    the “book learning part;” e.g., algorithms.
  • Capabilities: Higher level thinking; life skills applied to IT. The Big6!





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Tastes of the Big6
  • “The process’s the thing.”


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The Process’s the Thing
    • Non-linear
    • Individual differences
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The Big6: Non-Linear
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The Big6: Non-Linear
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The Big6: Not Linear
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Tastes of the Big6
  • “Simple yet complex.”


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Tastes of the Big6
  • “It’s everywhere.”


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School
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Work
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Play
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Summary: Relates Tastes
  • Essential skills for the information age.
  • The process’s the thing.
  • Simple…yet complex.
  • It’s everywhere.


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Outline
  • Introduction
  • Food for Thought
  • Related Tastes of the  Big6
  • Challenges and Opportunities
  • Closing
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Challenges and Opportunities
  • Challenge #1 – to link to local and state standards.
  • Challenge #2 – to jump on the “quality” problem.
  • Challenge #3 – to document success and assess impact.
  • Challenge #4 – to assume leadership.
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Challenge #1 – To Link to Standards
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Link to Standards
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Challenge #2: Jump on “Quality”
  • A major problem for everyone.
  • A major opportunity for us!


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Challenge #2: Jump on “Quality”
  • A major problem for everyone.
  • A major opportunity for us!


  • Use the Big6:
    • to think critically.
    • to determine reliability, accuracy, authority, completeness.
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Challenge #2: Jump on “Quality”
  • Researchers (Rand) checked out 6 health Web sites and 12 sites dedicated to specific diseases.
  • How frequently Web sites are complete and accurate:
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Challenge #2: Jump on “Quality”
  • Researchers (Rand) checked out 6 health Web sites and 12 sites dedicated to specific diseases.
  • How frequently Web sites are complete and accurate:
    • Breast cancer    63%
    • Depression 44%
    • Obesity 37%
    • Childhood asthma 33%
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Challenge #2: Jump on “Quality”
  • The top legal advice person on Askme.com turned out to be a 14 year old whose only legal training was from Court tv and cop shows.
  • But – just as interesting, when he was finally “uncovered,” the demand for his advice still continued!
      • - Michael Lewis, NYT Magazine, July 2001; also Next (Norton, 2001)
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Challenge #2: Jump on “Quality”
  • The top legal advice person on Askme.com turned out to be a 14 year old whose only legal training was from Court tv and cop shows.
  • But – just as interesting, when he was finally “uncovered,” the demand for his advice still continued!
      • - Michael Lewis, NYT Magazine, July 2001; also Next (Norton, 2001)
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Challenge #2: Jump on “Quality”
  • The Royal Tiger



  • Banana Mold



  • Jackalope


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What it takes - from all of us
  • Leadership
  • Vision
  • Promotion


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Leadership
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Leadership
  • Articulate a vision.
    • Think big.
  • Be strategic.
    • Think big.
  • Get the word out.
    • Think big.
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Vision
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This Is Not Optional!
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Get the Word Out!
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Get the Word Out!
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