BUS 502
Strategic Management in High Technology Firms

MBA ProgramUniversity of Washington Bothell • Autumn 2006

Professor Kevin Laverty
laverty (at) u.washington.edu • +1 425 352-5338 • Office: UWB-2, Room 325; hours by appointment

Course page: http://faculty.washington.edu/laverty/502
Library reserves: https://eres.bothell.washington.edu/eres/coursepage.aspx?cid=978

UW Bothell Policy on Academic Conduct: http://www.uwb.edu/catalog/policies/integrity.xhtml
(updated link for policies and procedures regarding academic integrity, including plagiarism)

Updated December 4, 2006
Syllabus, version #3 • htm | pdf

Upcoming sessions

Mon Dec 4
Case: BRL Hardy: Globalizing an Australian wine company
Case: The HP-Cisco Alliance (A)
Article: Bower and Christensen, 1995, "Disruptive Technologies: Catching the Wave," Harvard Business Review.

Wed Dec 6
Readings on the Balanced Scorecard

Kaplan & Norton, 1992. "The Balanced Scorecard: Measures That Drive Performance." Harvard Business Review.

Kaplan & Norton, 1996. "Using the Balanced Scorecard as a Strategic Management System." Harvard Business Review.

Lev, 2001, "Intangibles: Now More Important than Ever" Balanced Scorecard Report.

Readings on Real Options
Dixit & Pindyck, 1995. "The Options Approach to Capital Investment." Harvard Business Review.

Luehrman, 1998. "Investment Opportunities as Real Options: Getting Started on the Numbers." Harvard Business Review.

Coff & Laverty, 2001. "Real Options on Knowledge Assets: Panacea or Pandora's Box?" Business Horizons.

[Mon Dec 11 - No class meeting - accounting exam]

Wed Dec 13 (class meets 5:45 until approximately 8:30 pm)
Brief presentations and discussion of group research projects
DUE: Group research project final written report
DUE: Individual paper (final) - Part [b] case analysis

Required readings
Text (available at UW Bothell Bookstore)
Strategic Management and Competitive Advantage: Concepts (Paperback) by Jay Barney, William Hesterly
ISBN: 0-13-154716-X

Note: This is NOT Strategic Management and Competitive Advantage: Concepts and Cases ISBN: 0-13-154274-5

Cases from Harvard Business School Publishing (case packet available at UW Bothell Bookstore)

Articles on Electronic Reserves

• Supplemental notes TBA