Official Volkswagen Sites:
Volkswagen on Social Media
VW World Wide
Post Publication Supplement:
- "Making it Abroad: The Evolution of Volkswagen's North American
Production Plans," in: F.E.Ian Hamilton and G.Linge, eds., Spatial
Analysis: International Industrial Systems. New York: Wiley 1981,
- "Procrastination and Overseas
Location: The Evolution of Volkswagen's North American Production
Synopsis (of earlier version), in: IGU Commission on Industrial Systems,
Synopses of Papers
given at Symposium, Rotterdam (Erasmus Universiteit), 1979.
- Major Use in Other Literature:
- Roger Hayter. The Dynamics of Industrial Location: The Factory, the
Firm and the Production System. Wiley 1997, pp.183-87.
- Peter Loyd and Peter Dicken, Location in Space, Harper & Row, 3rd.
ed., 1990, pp.327-332.
"Unfavorable exchange rates were making it
more difficult to export to the USA. Volkswagen decided to take over an
existing assembly plant in Westmoreland, Pennsylvania. The factory took
almost two years to be converted for the assembly of the Rabbit, and
was opened in 1978 in the presence of T. Schmucker and Milton B. Shapp,
Governor of Pennsylvania."
Volkswagen Group signed an investment memorandum of understanding to
purchase ?koda Auto on 16th April 1991 after a
keenly fought battle with the French auto-maker Renault.
East Huntingdon and Hempfield Townships
Westmoreland County, Pennsylvania
"The closing of the Volkswagen Plant near New Stanton compounded an
already dismal economic picture for the county. Not only
had several thousand jobs been lost, but the full use of this 1200 acre
site was not realized.
As part of the process in assisting Volkswagen in marketing the property
and building, the Westmoreland County Industrial
Development Corporation "negotiated" a donation by Volkswagen to the
Westmoreland County Industrial Development Corporation
of nearly 150 acres of land. This site was later exchanged with Sony for
approximately 174 acres east of Route 119."
Inter-Plant Video Communications Systems
Telecommunications Minicase 2-4: International
The View from Volkswagen
"Volkswagen AC, is the fourth largest car manufacturer in the world and
operates in just about every country. It
regards telecommunications as the key element in "building a global
patchwork of individual plants and sales
organizations and making these bodies effective." Recent new pieces of the
patchwork include VW's acquisitions in
the Czech Republic and plants in Shanghai and Chanchung, China...."
from: Networks in Action.
by Peter G. W. Keen (1996).
Volkswagen [Business Week Cover, July 23, 2001]
(Piech's) achievements have been considerable.
four main brands--VW (VLKAY ), Audi, Seat, and Skoda--have taken 19% of
the European auto market, a gain of some three points in eight years,
mostly at the expense of General Motors Corp. (GM ) and Ford.
... In South America, VW vehicles account for
one-quarter of car sales, and in China, one-half.
Piech had a dynastic interest in seeing VW revive. His grandfather
Ferdinand Porsche, founder of the sports-car maker, designed the first
Beetle in the 1930s, and his father, Anton Piech, ran the factories during
the Third Reich. Anton's son, after working for Porsche, switched to Audi,
which he eventually headed, and then moved on to VW itself. Ferdinand
Piech certainly doesn't need to work. His clan is worth about $4 billion,
thanks to its Porsche businesses....
Sun EnterpriseTM 10000 Servers Put
Volkswagen de Mexico In The Driver's
The introduction of Volkswagen's "New Beetle" has
surge of customers into the dealerships.
Mexico assembly plant is the only site producing the
In 1994, the site, which also serves as Volkswagen
headquarters (www.vw.com.mx), began migrating
systems to SAP R/3. The decision was made in
a new strategy to outsource enterprise system
gedas north america (www.gedas.com.mx), a global IT
firm and the Mexican subsidiary of gedas GmbH, which
founded in Germany during the early 1980s. Since
going live with
R/3 in 1994, Volkswagen's sales and production
healthy growth. Then came the New Beetle, and
soared even further. During the first months of
Volkswagen's U.S. sales alone went up more than 60
compared to the same period of last year.
With growth came the realization that Volkswagen
tolerate down time or slow response....
Volkswagen Looking to Expand North American Sales
Week in Germany, Nov.13, 1998
From Hudson?s Bay down to the Yucatan Peninsula, expect to see a lot
more Beetles and Jettas on the road
over the next couple of years. Volkswagen intends to bolster its
standing as the world?s third largest auto
manufacturer by capturing a larger share of the North American market,
VW board chairman Ferdinand Piech
told reporters in Florida Monday (November 9) during the unveiling of
three new models. As VW?s North
America boss Jens Neumann elaborated, the company expects to sell
roughly 220,000 vehicles in Canada,
Mexico and the United States this year. By 2000, VW and Audi, its
up-market subsidiary, project combined
North American sales of a half million vehicles. The U.S. will account
for roughly two-thirds of those sales, if the
company?s projections prove reliable.
Volkswagen is betting that the New World will give as warm a welcome
to its three newly introduced models -
the Golf IV, the Golf Cabrio and the new Jetta - as it has to the
reborn Beetle. Like the Beetle, the North
American Golfs and Jettas are being produced in the central Mexican
city of Puebla. The Puebla works is
currently the only VW facility producing Beetles, and it recently
increased daily production from 450 to 600
vehicles to keep up with demand. By the beginning of 2000, Piech and
Neumann said, the Puebla plant should
be turning out 800 Beetles a day.
The love bug: New VW causes Beetle-mania
in Seattle, Seattle Times,
Tuesday, March 10, 1998, by Jake Batsell
If Seattle's first reactions to the new
Volkswagen Beetle are a reliable
forecast, get ready for a craze of Macarena magnitude.
Volkswagen unveils new Beetle: More power, less flower
Monday, January 5, 1998 By JIM SUHR
Associated Press Writer
CASE STUDY: Volkswagen Group?s investment in ?koda
(this case study was produced in 1996)
- Volkswagen's reorganisation and upgrading of ?koda Automobilov??s Czech
- the introduction of new, flexible working practices
- the revolutionary new plant producing the Octavia range
Volkswagen Leads China's List of Top 500 Joint Ventures
The Shanghai Volkswagen Co., Ltd. has for the sixth consecutive year
maintained its position as the most successful
overseas-funded industrial enterprises in China, according to a report by
the Ministry of Foreign Trade and Economic Cooperation
(MOFTEC) and the State Statistical Bureau (SSB). Volkswagen earned 24.3
billion yuan from sales in 1996....