- The Evolution of the Concept of Rationality (Simon);
- Limited Rationality of Administrative Man (Simon, 1947)
"Actual behavior falls short , in at least three ways, of objective
rationality..:
- Rationality requires complete knowledge and anticipation of the
consequences that will follow on each choice. In fact, knowledge of
consequences is always fragmentary
- Since the consequences lie in the future imagination must supply the
lack of experienced feeling in attaching value to them. But values can
be only imperfectly anticipated.
- Rationality requires a choice among all possible alternative
behaviors. In actual behavior, only a very few of all these possible
alternatives ever come to mind." (Simon,
1947, p.81)
- Intended
"Human behavior in organizations is, if not wholly rational, at least in
good part intendedly so. .... human behavior is intendedly
rational, but only limitedly so.." (Therefore there is room for a
genuine theory of organization and administration) (Simon, 1947, xxiiif.)
- Subjective
"A decision is 'subjectively' rational if it maximizes attainment
relative to actual knowledge of the subject."( Simon, 1947, p.76)
- Conscious
A decision "is 'consciously' rational to the degree that the
adjustment of means to ends is a conscious process (Simon, 1947,
p.76)
- Deliberate
A decision is "deliberately' rational to the degree that the
adjustment of means to ends has been deliberately brought about (by the
individual or by the organization)" (Simon, 1947, p.76)
- Organizational (Personal)
A decision is organizationally (personally) rational if it is
oriented to the organization's (individual's) goals. (Simon, 1947,
p.77)
- Bounded
Simon's "bounded rationality" refers to the simplified and constrained
model of intended rationality which decision makers construct for
themselves to deal with complex decision situations. The important
constraints are informational and computational limits on rationality by
human beings. (Simon, 1955, 1956 & 1957)
- Procedural
"Behavior is procedurally rational when it is the
outcome of appropriate deliberations. Its procedural rationality depends
on the process that generated it. When psychologists use the term
'rational', it is usually procedural rationalty they have in mind."
(H.A.Simon, "From Substantive to Procedural Rationality," in: S.J.Latsis,
ed., Methods and Appraisal in Economics. Cambridge Univ.Press 1976,
pp.129ff (here: p.131)
- Simon's "Satisficer" (Herbert A. Simon, Economics Nobel Prize
Winner, 1978)
- Cyert and March
(Behavioral Theory of the Firm, 1963)
Organizational goals, expectations, choice; Resolution
of conflict, Uncertainty avoidance, Problemistic search [Search
is motivated, simple-minded and biased], Organizational learning
- "Organizational Anarchy": "Acting First &
Thinking Later" Problems, Solutions, Choice Opportunities
and Participants
7. GEOGRAPHY
- Active (adaptive) / passive (adoptive) distinction
Alchian (1950) and Tiebout (1957): Adaption and Adoption
[Charles Tiebout, "Location Theory, Empirical evidence and Economic
Evolution," (1957)]
Two views:
- Firms (plants) seek out the proper or optimum location and by means
of
economic analysis find that location. Firms look at their locational
economic environment and "adapt" to this environment.
- In Alchian's view, firms, because of uncertainty are unable to know
their environment. "In the extreme, firms act in a 'random' manner and the
economic system 'adopts' those which fit the economic environment."
- Pred's Behavioral Matrix
(Behaviour and Location, Lund 1967):
"Towards perfect knowledge" / "Ability to use
information"
- Wolpert's "Decision-Processes in a Spatial Context":
Analysis of farming in Sweden: differences in
- access to information and
- utility functions
- Bayesian interpretations and models of adaptation and learning;
locational "expertness", consultants [Bayesian Analysis]
- Time-Geographic Views of the Corporation:
Toward a Theory of Locational 'Procrastination' [Hamilton]
8. EMPIRICAL EVIDENCE
- Introduction: "Personal reasons" in location
decision making
- Check lists; interregional competition for industries,
subsidies
- Location Surveys: difficulty of interpreting
interviews & questionnaires;
(specific) location FACTORS vs.(general) environmental CONDITIONS
- Case Studies & Content Analysis (e.g. General Motors)
- Statistical analysis (Schmenner, Huber & Cook)
- How the consultants do it:
Kepner & Tregoe's Decision Stages and "Musts and
Wants"
Mills, "A Multi-Phase Approach.."
- Other evidence: in-situ adjustments after move (Townroe)
9. Towards a better Understanding of
Locational Flexibility
Internet Sites:
Microsoft Group on Decision Theory and Adaptive Systems
A Survey of Cognitive and Agent Architectures
Literature:
Conlisk, John, "Why Bounded Rationality?" Journ. of Econ. Lit., 34(2),
June 1996, pp.669-700. (Review paper)
It is precisely in the realm where human behavior is intendedly
rational, but only limitedly so, that there is room for a genuine
theory of organization and administration. (Herbert A. Simon, 1947,
p.xxiv)
Return to Econ & Bus Geography
2001 [econgeog@u.washington.edu]