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Together, the visual PSA and factsheet:

• Effectively appeal to logos, pathos and ethos
• Have clear links to each other—the visual PSA is rooted in evidence presented on factsheet and factsheet expands upon the visual PSA’s message and action
• Are tailored to intended audience(s) in terms of language, content, choice of modes, and tone of visuals and linguistic information
• Explore a relevant public service issue
• Demonstrate research in audience characteristics (demographics, behavior, expertise, etc.) and the public service issue
• Include all required content

 

The visual PSA:

• Engages a specific audience, purpose, context and set of genre conventions
• Communicates a clear, accurate, persuasive central issue/message and action
• Effectively uses design elements--emphasis, contrast, organization, alignment, proximity—to create visual appeal, contribute to appeals, and underscore message and action
• Ethically uses/modifies images incorporated from other creators

 

The factsheet:

• Provides current, relevant, comprehensive information on public service issue
• Ethically uses research data and properly cites all resources used for creating both the visual PSA and factsheet

 

I will use the following grade sheet to assess performance on the criteria we outlined. Note that I’ve combined some criteria to streamline the grade sheet.

General Criteria	Strong	Good	Adequate	Poor	Missing
Appeals
Cohesiveness
Audience awareness
Relevance
Use of research
Completeness
Visual PSA Criteria	Strong	Good	Adequate	Poor	Missing
Attention to rhetorical situation
Message and action
Design
Ethical image use
Factsheet Criteria	Strong	Good	Adequate	Poor	Missing
Quality of information
Ethical data use and citation

 

• 18-20 points: A range (3.5-4.0)
• 13-17 points: B range (2.5-3.4)
• 8-12 points: C range (1.5-2.4)
• 3-7 D points: D range (.7-1.4)
• 0-2 points: F range (0-.6)