PSA Campaign Grading

 

Criteria

The class identified the following criteria for assessing the PSA Campaign:

  • Features language, content, choice of modes, and tone of visuals and linguistic information tailored to a specific audience, purpose, context and set of genre conventions
  • Clearly communicates a relevant public service message and call to action
  • All site components have a clear function within the campaign
  • Individual site components and the site as a whole purposefully use modes to convey a message, mount appeals, and persuade audience members to take specific action
  • "About This Campaign" statement presents a persuasive, well-supported analysis of the context, audience, purpose, use of modes and design choices in the PSA campaign
  • Individual site components and the site as a whole effectively use design elements--emphasis, contrast, organization, alignment, proximity—to create visual impact, make appeals, and underscore a specific message and action
  • Features intuitive navigation that logically categorizes site content
  • Integrates current, credible research on a public service issue and effectively transforms researched information to serve the campaign's rhetorical situation
  • Ethically incorporates and cites data and media from other creators
  • Includes all required content

 

grade sheet

I will use the following grade sheet to assess performance on the criteria we outlined. Those working in groups may opt to receive a group grade or an individual grade that combines evaluation of an individually authored self/group assessment (20 points) and the collaboratively authored PSA Campaign (80 points).

Failure to submit required drafts and participate in in-class peer review will result in a 10-point deduction from the final project grade, as the ability to consider and revise from feedback is an essential component of the course. Late final drafts will receive a 10-point deduction per day late, including weekends and holidays.

Criterion Strong Good Adequate Poor Missing
Attention to rhetorical situation

 

 

 

 

 
Clarity of message and action

 

 

 

 

 
Clarity of purpose for all content

 

 

 

 

 
Cohesiveness

 

 

 

 

 
Choice and use of modes

 

 

 

 

 
Supported analysis of PSA campaign

 

 

 

 

 
Design

 

 

 

 

 
Navigation

 

 

 

 

 
Ethical integration and citation of research and media sources

 

 

 

 

 
Completeness

 

 

 

 

 

 

Point Ranges

  • 88-100 points: A range (3.5-4.0)
  • 63-87 points: B range (2.5-3.4)
  • 38-62 points: C range (1.5-2.4)
  • 18-37 points: D range (.7-1.4)
  • 0-17 points: F range (0-.6)